:root{
  --purple:#5B2A86;
  --purple-dark:#4a2170;
  --ink:#232830;
  --bg:#FAF9FB;
  --surface:#FFFFFF;
  --text:#232830;
  --muted:#5C5A63;
  --teal:#8ECFD1;
  --teal-deep:#5fb3b6;
  --line:#e7e3ec;
  --wrap:1200px;
  --sans:'Manrope',system-ui,-apple-system,sans-serif;
  --serif:'Fraunces',Georgia,serif;
}
*,*::before,*::after{box-sizing:border-box}
html,body{max-width:100%;overflow-x:hidden}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:var(--sans);
  background:var(--bg);
  color:var(--text);
  font-size:18px;
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
}
img,svg,video,iframe{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{line-height:1.1;margin:0}
p{margin:0}
.serif{font-family:var(--serif);font-weight:500}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px;width:100%}
.visually-hidden{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-999px;top:0;background:var(--purple);color:#fff;padding:10px 16px;z-index:200}
.skip:focus{left:8px;top:8px}

/* buttons */
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  font-family:var(--sans);font-weight:700;font-size:.95rem;
  text-decoration:none;border:none;cursor:pointer;
  padding:14px 26px;border-radius:999px;transition:.2s;
  letter-spacing:.01em;
}
.btn-primary{background:var(--purple);color:#fff}
.btn-primary:hover{background:var(--purple-dark);transform:translateY(-2px)}
.btn-accent{background:var(--teal);color:var(--ink)}
.btn-accent:hover{background:var(--teal-deep);color:#fff;transform:translateY(-2px)}
.btn-block{width:100%}
.btn-lg{padding:18px 40px;font-size:1.05rem}
.link-cta{
  background:none;border:none;cursor:pointer;
  font-family:var(--sans);font-weight:700;font-size:.95rem;
  color:var(--purple);text-decoration:none;padding:8px 2px;
  border-bottom:2px solid transparent;transition:.2s;
}
.link-cta:hover{color:var(--teal-deep);border-bottom-color:var(--teal)}
.light-link{color:#fff}
.light-link:hover{color:var(--teal)}
:focus-visible{outline:3px solid var(--teal-deep);outline-offset:2px;border-radius:4px}

/* promo strip */
.promo{
  background:var(--ink);color:#fff;font-size:.86rem;
  display:flex;align-items:center;justify-content:center;gap:14px;
  padding:9px 16px;flex-wrap:wrap;text-align:center;
}
.promo strong{color:var(--teal)}
.promo-link{
  background:none;border:none;color:#fff;font-family:var(--sans);
  font-weight:700;cursor:pointer;font-size:.86rem;
  border-bottom:1px solid var(--teal);padding-bottom:1px;
}

/* header */
.site-header{
  position:sticky;top:0;z-index:100;background:rgba(250,249,251,.92);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--line);
  transition:box-shadow .3s;
}
.site-header.scrolled{box-shadow:0 6px 24px rgba(35,40,48,.08)}
.header-inner{display:flex;align-items:center;gap:18px;min-height:72px}
.logo{display:flex;align-items:center;flex-shrink:0}
.logo img{width:auto;height:26px}
.nav{display:flex;gap:26px;margin-left:auto;align-items:center}
.nav a{
  text-decoration:none;color:var(--ink);font-weight:600;font-size:.94rem;
  position:relative;padding:4px 0;
}
.nav a::after{
  content:"";position:absolute;left:0;bottom:-2px;width:0;height:2px;
  background:var(--purple);transition:width .25s;
}
.nav a:hover::after,.nav a.active::after{width:100%}
.nav a.active{color:var(--purple)}
.nav-cta{display:none}
.header-cta{padding:11px 22px;font-size:.9rem}
.menu-toggle{
  display:none;flex-direction:column;gap:5px;background:none;border:none;
  cursor:pointer;padding:8px;margin-left:auto;
}
.menu-toggle span{width:24px;height:2px;background:var(--ink);transition:.3s}
.menu-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.menu-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.menu-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* hero */
.hero{padding:70px 0 40px;position:relative}
.hero-grid{
  display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center;
}
.hero-copy{min-width:0}
.hero-kicker{
  color:var(--purple);font-weight:700;font-size:.8rem;
  text-transform:uppercase;letter-spacing:.12em;margin-bottom:22px;
}
.hero-statement{
  font-size:clamp(2.7rem,6vw,4.6rem);font-weight:500;line-height:1.02;
  letter-spacing:-.01em;color:var(--ink);
}
.hero-statement::after{
  content:"";display:block;width:88px;height:5px;margin-top:26px;
  background:linear-gradient(90deg,var(--purple),var(--teal));border-radius:3px;
}
.hero-sub{color:var(--muted);font-size:1.15rem;margin-top:26px;max-width:34ch}
.hero-actions{display:flex;align-items:center;gap:22px;flex-wrap:wrap;margin-top:32px}
.hero-microstat{margin-top:26px;font-size:.9rem;color:var(--muted)}
.hero-microstat strong{color:var(--purple)}
.hero-media{position:relative;min-width:0}
.hero-photo{
  width:100%;height:560px;object-fit:cover;object-position:27% 42%;
  border-radius:20px;background:#e2ddd8;
  box-shadow:0 30px 70px -20px rgba(35,40,48,.35);
}
.hero-chip{
  position:absolute;left:-18px;bottom:28px;background:#fff;
  padding:14px 22px;border-radius:14px;
  box-shadow:0 18px 40px -12px rgba(35,40,48,.28);
  border-left:4px solid var(--teal);
}
.chip-title{display:block;font-size:1.2rem;color:var(--purple)}
.chip-sub{font-size:.78rem;color:var(--muted);letter-spacing:.02em}

/* trust */
.trust{padding:28px 0 10px}
.trust-inner{display:flex;flex-direction:column;align-items:center;gap:16px;text-align:center}
.trust-label{
  color:var(--muted);font-weight:700;text-transform:uppercase;
  letter-spacing:.16em;font-size:.72rem;
}
.trust-logos{opacity:.82;filter:grayscale(1)}
.trust-h{max-width:760px;width:100%}
.trust-v{display:none;max-width:220px;width:100%}

/* section labels */
.section-label{
  color:var(--purple);font-weight:700;text-transform:uppercase;
  letter-spacing:.16em;font-size:.76rem;
}
.section-label.light{color:var(--teal)}
.section-head{text-align:center;margin-bottom:48px}
.section-title{
  font-size:clamp(2rem,4vw,3rem);font-weight:500;margin-top:12px;
  color:var(--ink);letter-spacing:-.01em;
}

/* manifesto */
.manifesto{padding:100px 0}
.manifesto-inner{max-width:760px;margin:0 auto}
.manifesto .section-label{display:block;text-align:center;margin-bottom:40px}
.manifesto-flow{display:flex;flex-direction:column;gap:28px}
.manifesto-flow>p{font-size:1.22rem;color:var(--text);line-height:1.75}
.pull{
  margin:22px 0;padding:8px 0 8px 30px;border-left:5px solid var(--teal);
  position:relative;
}
.pull span{
  font-size:clamp(1.6rem,3.6vw,2.5rem);line-height:1.15;color:var(--purple);
  font-weight:500;
}
.pull-close span{color:var(--ink)}
.manifesto-sign{text-align:center;margin-top:16px}
.manifesto-sign img{max-width:320px;width:100%;margin:0 auto;opacity:.9}
.manifesto-cta{margin-top:12px;text-align:center}

/* book */
.book{background:var(--ink);color:#fff;padding:96px 0;position:relative;overflow:hidden}
.book::before{
  content:"";position:absolute;top:-120px;right:-120px;width:400px;height:400px;
  background:radial-gradient(circle,rgba(91,42,134,.5),transparent 70%);
}
.book-grid{
  display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center;
  position:relative;
}
.book-media{min-width:0}
.book-copy{min-width:0}
.book-img{
  width:100%;max-width:420px;margin:0 auto;
  filter:drop-shadow(0 30px 50px rgba(0,0,0,.5));
}
.book-brand{max-width:280px;width:100%;margin-bottom:22px;opacity:.95}
.book-title{font-size:clamp(2.2rem,4.5vw,3.4rem);margin:14px 0 12px;color:#fff}
.book-sub{color:#cfc9d8;font-size:1.15rem;max-width:38ch}
.book-actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin-top:32px}

/* guide */
.guide{padding:80px 0}
.guide-card{
  background:linear-gradient(135deg,var(--purple),var(--purple-dark));
  color:#fff;border-radius:24px;padding:48px;
  display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center;
  box-shadow:0 30px 60px -24px rgba(91,42,134,.6);
}
.guide-left{min-width:0}
.guide-eyebrow{text-transform:uppercase;letter-spacing:.06em;font-weight:700;font-size:.82rem;color:var(--teal)}
.guide-h{font-size:clamp(2.2rem,4.5vw,3.2rem);margin:14px 0}
.guide-offer{font-size:1.2rem;font-weight:600}
.guide-form{display:flex;flex-direction:column;gap:14px;min-width:0}
.field{display:flex;flex-direction:column;gap:6px}
.field span{font-size:.82rem;font-weight:700;letter-spacing:.03em}
.field input{
  padding:14px 16px;border-radius:10px;border:none;font-size:1rem;
  font-family:var(--sans);background:#fff;color:var(--ink);width:100%;
}
.guide-fine{font-size:.76rem;color:rgba(255,255,255,.8);line-height:1.5}
.guide .btn-primary{background:var(--ink)}
.guide .btn-primary:hover{background:#000}

/* articles */
.articles{padding:96px 0}
.article-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.card{
  background:var(--surface);border-radius:18px;overflow:hidden;
  border:1px solid var(--line);display:flex;flex-direction:column;
  transition:transform .3s,box-shadow .3s;min-width:0;
}
.card:nth-child(2){transform:translateY(28px)}
.card-lift:hover{transform:translateY(-6px);box-shadow:0 24px 48px -20px rgba(35,40,48,.28)}
.card:nth-child(2).card-lift:hover{transform:translateY(22px)}
.card-media{display:block;overflow:hidden}
.card-media img{width:100%;height:210px;object-fit:cover;object-position:45% 45%;transition:transform .5s}
.card-media:hover img{transform:scale(1.05)}
.card-body{padding:26px 24px 28px;display:flex;flex-direction:column;gap:12px;flex:1}
.card-date{font-size:.78rem;color:var(--teal-deep);font-weight:700;letter-spacing:.04em}
.card-title{font-size:1.3rem;font-weight:700;line-height:1.25}
.card-title a{text-decoration:none;color:var(--ink)}
.card-title a:hover{color:var(--purple)}
.card-body p{font-size:.96rem;color:var(--muted);flex:1}
.read-more{color:var(--purple);font-weight:700;text-decoration:none;font-size:.92rem}
.read-more:hover{color:var(--teal-deep)}
.articles-more{text-align:right;margin-top:44px}

/* testimonials */
.testimonials{padding:96px 0;background:#f2eff5}
.testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.testi{
  background:var(--surface);border-radius:18px;padding:40px 30px 30px;margin:0;
  position:relative;border:1px solid var(--line);min-width:0;
  box-shadow:0 12px 30px -18px rgba(35,40,48,.2);
}
.testi::before{
  content:"“";position:absolute;top:2px;left:22px;
  font-family:var(--serif);font-size:5rem;line-height:1;color:var(--teal);
  opacity:.55;
}
.testi blockquote{margin:24px 0 0;display:flex;flex-direction:column;gap:14px}
.testi blockquote p{font-size:1rem;color:var(--text);line-height:1.65}
.testi figcaption{margin-top:22px;font-weight:700;color:var(--purple)}

/* closing */
.closing{background:var(--purple);color:#fff;padding:110px 0}
.closing-inner{text-align:center;max-width:800px;margin:0 auto}
.closing-h{font-size:clamp(2.2rem,5vw,3.8rem);font-weight:500;line-height:1.05}
.closing-sub{color:rgba(255,255,255,.85);font-size:1.15rem;margin:22px auto 36px;max-width:46ch}

/* footer */
.site-footer{background:var(--ink);color:#cbcad0;padding:64px 0 0}
.footer-grid{display:grid;grid-template-columns:1fr 1fr 1fr 1.4fr;gap:40px}
.footer-col{min-width:0}
.footer-h{
  color:#fff;font-size:.82rem;text-transform:uppercase;letter-spacing:.12em;
  margin-bottom:18px;font-weight:700;
}
.footer-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px}
.footer-col a{color:#cbcad0;text-decoration:none;font-size:.95rem}
.footer-col a:hover{color:var(--teal)}
.linkedin{display:inline-flex;color:#cbcad0}
.linkedin:hover{color:var(--teal)}
.footer-logo{max-width:260px;width:100%;margin-bottom:20px}
.footer-search{display:flex;gap:8px;flex-wrap:wrap}
.footer-search input{
  flex:1;min-width:0;padding:11px 14px;border-radius:8px;border:1px solid #3a4049;
  background:#2c323b;color:#fff;font-family:var(--sans);
}
.footer-search button{
  background:var(--purple);color:#fff;border:none;padding:11px 20px;
  border-radius:8px;font-weight:700;font-family:var(--sans);cursor:pointer;
  text-transform:uppercase;font-size:.8rem;letter-spacing:.05em;
}
.footer-search button:hover{background:var(--purple-dark)}
.footer-bottom{
  border-top:1px solid #333a44;margin-top:56px;padding:22px 0;text-align:center;
}
.footer-bottom p{font-size:.8rem;color:#8b8f97;text-transform:uppercase;letter-spacing:.08em}

/* modal */
.modal{position:fixed;inset:0;z-index:300;display:flex;align-items:center;justify-content:center;padding:20px}
.modal[hidden]{display:none}
.modal-backdrop{position:absolute;inset:0;background:rgba(35,40,48,.6);backdrop-filter:blur(3px)}
.modal-card{
  position:relative;background:linear-gradient(135deg,var(--purple),var(--purple-dark));
  color:#fff;border-radius:20px;padding:44px 40px;max-width:460px;width:100%;
  box-shadow:0 30px 70px rgba(0,0,0,.4);max-height:92vh;overflow:auto;
}
.modal-close{
  position:absolute;top:14px;right:16px;background:none;border:none;color:#fff;
  font-size:1.8rem;line-height:1;cursor:pointer;
}
.modal-card .btn-primary{background:var(--ink)}

/* reveal — safe default visible; hidden only when JS confirms support */
.reveal{transition:opacity .7s ease,transform .7s ease}
.js-reveal .reveal{opacity:0;transform:translateY(24px)}
.js-reveal .reveal.in{opacity:1;transform:none}

/* responsive */
@media(max-width:960px){
  .header-cta{display:none}
  .menu-toggle{display:flex}
  .nav{
    position:fixed;inset:auto 0 auto 0;top:calc(100% + 1px);background:var(--bg);
    flex-direction:column;align-items:stretch;
    gap:0;margin:0;padding:8px 24px 24px;border-bottom:1px solid var(--line);
    box-shadow:0 20px 40px -20px rgba(0,0,0,.3);
    max-height:calc(100vh - 100%);overflow-y:auto;
    transform:translateY(-8px);opacity:0;visibility:hidden;
    transition:transform .3s,opacity .3s,visibility .3s;
  }
  .nav.open{transform:translateY(0);opacity:1;visibility:visible}
  .nav a{padding:15px 0;border-bottom:1px solid var(--line);font-size:1.05rem}
  .nav-cta{display:inline-flex;margin-top:16px;border-bottom:none;text-align:center;justify-content:center}
  .nav-cta::after{display:none}
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero-media{order:-1}
  .hero-photo{height:420px}
  .hero-sub{max-width:none}
  .trust-h{display:none}
  .trust-v{display:block}
  .book-grid{grid-template-columns:1fr;gap:40px;text-align:center}
  .book-brand{margin-left:auto;margin-right:auto}
  .book-sub{margin-left:auto;margin-right:auto}
  .book-actions{justify-content:center}
  .article-grid,.testi-grid{grid-template-columns:1fr;gap:22px}
  .card:nth-child(2){transform:none}
  .card:nth-child(2).card-lift:hover{transform:translateY(-6px)}
  .guide-card{grid-template-columns:1fr;gap:28px}
  .footer-grid{grid-template-columns:1fr 1fr;gap:32px}
  .footer-brand{grid-column:1 / -1}
}
@media(max-width:560px){
  body{font-size:17px}
  .hero{padding:44px 0 20px}
  .manifesto,.articles,.testimonials{padding:64px 0}
  .book,.closing{padding:70px 0}
  .guide-card{padding:32px 24px}
  .hero-chip{left:8px}
  .footer-grid{grid-template-columns:1fr}
  .articles-more{text-align:center}
}
@media(prefers-reduced-motion:reduce){
  .js-reveal .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}