:root{
  --red:#A32638;
  --near-black:#1A1A1A;
  --charcoal:#4A4A4A;
  --panel:#F2F1EF;
  --bg:#FFFFFF;
  --text:#2A2A2A;
  --muted:#6B6B6B;
  --navy:#2A2E4A;
  --maxw:1240px;
}

*,*::before,*::after{box-sizing:border-box}
html,body{max-width:100%;overflow-x:hidden}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:"Inter",system-ui,sans-serif;
  color:var(--text);
  background:var(--bg);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img,svg{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{margin:0;font-family:"Oswald",sans-serif;text-transform:uppercase;line-height:1.02;letter-spacing:.01em}
p{overflow-wrap:break-word}

.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}

.skip-link{position:absolute;left:-999px;top:0;background:var(--red);color:#fff;padding:10px 16px;z-index:200}
.skip-link:focus{left:8px;top:8px}

a:focus-visible,button:focus-visible,input:focus-visible{outline:3px solid var(--red);outline-offset:2px}

/* BUTTONS */
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  font-family:"Oswald",sans-serif;text-transform:uppercase;
  letter-spacing:.09em;font-weight:500;font-size:14px;
  padding:14px 30px;border:2px solid transparent;cursor:pointer;
  transition:transform .2s ease,background .2s ease,color .2s ease,border-color .2s ease;
}
.btn-lg{padding:17px 40px;font-size:16px}
.btn-primary{background:var(--red);color:#fff}
.btn-primary:hover{background:#8a2030;transform:translateY(-2px)}
.btn-secondary{background:var(--navy);color:#fff}
.btn-secondary:hover{background:#1f2338;transform:translateY(-2px)}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.7)}
.btn-ghost:hover{background:#fff;color:var(--near-black);border-color:#fff;transform:translateY(-2px)}

/* HEADER */
.site-header{
  position:sticky;top:0;z-index:100;background:rgba(255,255,255,.97);
  backdrop-filter:blur(6px);border-bottom:1px solid #eceae7;
  transition:box-shadow .25s ease;
}
.site-header.scrolled{box-shadow:0 6px 22px rgba(0,0,0,.09)}
.header-inner{
  max-width:var(--maxw);margin:0 auto;padding:12px 24px;
  display:flex;align-items:center;justify-content:space-between;gap:16px;
}
.brand{flex:0 0 auto;min-width:0}
.brand img{height:34px;width:auto}
.primary-nav ul{list-style:none;display:flex;align-items:center;gap:26px;margin:0;padding:0}
.primary-nav a{
  font-family:"Oswald",sans-serif;text-transform:uppercase;font-size:14px;
  letter-spacing:.06em;font-weight:400;color:var(--near-black);
  position:relative;padding:4px 0;
}
.primary-nav a:not(.nav-cta):not([aria-label])::after{
  content:"";position:absolute;left:0;bottom:-2px;height:2px;width:0;background:var(--red);transition:width .25s ease;
}
.primary-nav a:not(.nav-cta):hover::after{width:100%}
.nav-cta{background:var(--red);color:#fff!important;padding:9px 18px!important;transition:background .2s}
.nav-cta:hover{background:#8a2030}
.nav-cart a{display:flex;align-items:center;gap:5px;color:var(--near-black)}
.cart-count{font-family:"Oswald",sans-serif;font-size:13px}

.nav-toggle{display:none;background:none;border:0;cursor:pointer;flex-direction:column;gap:5px;padding:8px}
.nav-toggle span{display:block;width:26px;height:2px;background:var(--near-black);transition:.3s}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* HERO */
.hero{position:relative;min-height:min(88vh,780px);display:flex;align-items:center;overflow:hidden}
.hero-media{position:absolute;inset:0;z-index:0}
.hero-slide{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 42%;
  filter:grayscale(100%) contrast(1.05);opacity:0;transition:opacity 1.2s ease;
}
.hero-slide.is-active{opacity:1}
.hero-scrim{position:absolute;inset:0;z-index:1;
  background:linear-gradient(90deg,rgba(20,20,20,.85) 0%,rgba(20,20,20,.62) 45%,rgba(20,20,20,.32) 100%);
}
.hero-content{position:relative;z-index:2;padding-top:60px;padding-bottom:60px;max-width:760px}
.hero-kicker{
  font-family:"Oswald",sans-serif;text-transform:uppercase;letter-spacing:.28em;
  color:#e6dccd;font-size:13px;margin:0 0 14px;font-weight:500;
}
.hero-title{color:#fff;font-weight:600;font-size:clamp(2.6rem,7vw,5.2rem)}
.hero-rule{display:block;width:88px;height:5px;background:var(--red);margin:22px 0 22px}
.hero-sub{color:#eceae7;font-size:clamp(1rem,2.3vw,1.35rem);max-width:560px;font-style:italic;margin:0 0 30px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px}
.hero-tag{
  position:absolute;right:24px;bottom:22px;z-index:2;color:rgba(255,255,255,.6);
  font-family:"Oswald",sans-serif;text-transform:uppercase;letter-spacing:.2em;font-size:12px;
}

/* SECTION HEADS */
.section-head{margin-bottom:44px}
.section-title{font-weight:600;font-size:clamp(2rem,5.2vw,3.6rem);color:var(--near-black)}
.section-title.light{color:#fff}
.title-rule{display:block;width:70px;height:5px;background:var(--red);margin:16px 0 0}
.section-intro{margin-top:16px;font-size:1.15rem;max-width:640px;color:var(--charcoal)}

/* DIFFERENCE */
.difference{padding:88px 0}
.diff-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.diff-tile{
  background:var(--panel);padding:34px 26px 30px;position:relative;
  border-top:4px solid var(--red);min-width:0;
  transition:transform .25s ease,box-shadow .25s ease;
}
.diff-tile:hover{transform:translateY(-6px);box-shadow:0 18px 40px rgba(0,0,0,.09)}
.diff-num{
  font-family:"Oswald",sans-serif;font-size:2.6rem;font-weight:600;
  color:var(--red);opacity:.9;display:block;line-height:1;margin-bottom:16px;
}
.diff-tile h3{font-size:1.25rem;font-weight:600;color:var(--near-black);margin-bottom:12px}
.diff-tile p{font-size:.98rem;color:var(--charcoal);margin:0}

/* SERVICES */
.services{padding:40px 0 96px}
.panel{
  display:grid;grid-template-columns:1.05fr .95fr;align-items:center;
  margin:64px 0;position:relative;
}
.panel-media{position:relative;z-index:1;min-width:0}
.panel-media img{
  width:100%;aspect-ratio:3/2.05;object-fit:cover;object-position:50% 45%;
  filter:grayscale(100%) contrast(1.04);
  box-shadow:0 24px 50px rgba(0,0,0,.18);
  transition:transform .4s ease;
}
.panel:hover .panel-media img{transform:scale(1.02)}
.panel-body{
  background:var(--panel);padding:52px 46px;position:relative;z-index:2;
  margin-left:-70px;box-shadow:0 24px 60px rgba(0,0,0,.1);min-width:0;
}
.panel-reverse{grid-template-columns:.95fr 1.05fr}
.panel-reverse .panel-media{order:2}
.panel-reverse .panel-body{order:1;margin-left:0;margin-right:-70px}
.panel-index{
  font-family:"Oswald",sans-serif;text-transform:uppercase;letter-spacing:.22em;
  font-size:12px;color:var(--red);display:block;margin-bottom:12px;font-weight:500;
}
.panel-body h3{font-size:clamp(1.6rem,3vw,2.3rem);font-weight:600;color:var(--near-black);margin-bottom:18px}
.panel-body p{margin:0 0 26px;color:var(--text)}

/* CLIENTS */
.clients{background:var(--near-black);padding:80px 0;overflow:hidden}
.clients-note{margin-top:14px;color:#9a9a9a;font-family:"Oswald",sans-serif;
  text-transform:uppercase;letter-spacing:.18em;font-size:12px}
.marquee{position:relative;overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
}
.marquee-track{display:flex;align-items:center;gap:64px;width:max-content;animation:scroll 62s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track img{height:34px;width:auto;opacity:.72;transition:opacity .25s ease;filter:brightness(1.1)}
.marquee-track img:hover{opacity:1}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* CTA BAND */
.cta-band{position:relative;min-height:460px;display:flex;align-items:center;overflow:hidden}
.cta-media{position:absolute;inset:0;z-index:0}
.cta-media img{width:100%;height:100%;object-fit:cover;object-position:50% 42%;filter:grayscale(100%) contrast(1.05)}
.cta-scrim{position:absolute;inset:0;z-index:1;
  background:linear-gradient(90deg,rgba(12,12,12,.92),rgba(12,12,12,.62) 60%,rgba(12,12,12,.4))}
.cta-content{position:relative;z-index:2;padding:70px 24px;max-width:640px}
.cta-logo{height:38px;width:auto;margin-bottom:22px}
.cta-title{color:#fff;font-weight:600;font-size:clamp(2.2rem,5vw,3.6rem);margin-bottom:14px}
.cta-content p{color:#eceae7;font-size:1.2rem;margin:0 0 28px}

/* FOOTER */
.site-footer{background:var(--charcoal);color:#e4e2df;padding:56px 0 34px}
.footer-top{text-align:center;margin-bottom:40px}
.footer-logo img{height:52px;width:auto;margin:0 auto}
.footer-grid{display:grid;grid-template-columns:1fr 1.2fr 1fr;gap:36px;align-items:start}
.footer-name{font-family:"Oswald",sans-serif;text-transform:uppercase;letter-spacing:.14em;font-size:1.05rem;margin:0 0 6px;color:#fff}
.footer-biz p{margin:2px 0;font-size:.95rem}
.footer-biz a:hover{color:#fff}
.footer-news{text-align:center}
.footer-news h2{font-family:"Oswald",sans-serif;text-transform:uppercase;font-size:1.05rem;letter-spacing:.1em;font-weight:500;color:#fff;margin-bottom:18px}
#newsletterForm{display:flex;flex-wrap:wrap;gap:10px;justify-content:center}
#newsletterForm input{
  flex:1;min-width:0;max-width:260px;padding:14px 16px;border:0;
  background:#fff;color:var(--text);font-family:inherit;font-size:15px;
}
.news-success{width:100%;color:#fff;font-family:"Oswald",sans-serif;letter-spacing:.1em;text-transform:uppercase;margin:6px 0 0}
.footer-links{text-align:right;display:flex;flex-direction:column;align-items:flex-end;gap:8px}
.footer-links>a{font-family:"Oswald",sans-serif;text-transform:uppercase;font-size:13px;letter-spacing:.08em}
.footer-links>a:hover{color:var(--red)}
.footer-social{display:flex;gap:16px;margin-top:14px}
.footer-social a{color:#e4e2df;transition:color .2s,transform .2s}
.footer-social a:hover{color:var(--red);transform:translateY(-2px)}
.footer-bottom{text-align:center;margin-top:40px;padding-top:22px;border-top:1px solid rgba(255,255,255,.15)}
.footer-bottom p{margin:0;font-size:.85rem;color:#c8c6c3}

/* REVEAL (fail-safe: only hidden when JS is active) */
.js .reveal{opacity:0;transform:translateY(30px);transition:opacity .7s ease,transform .7s ease}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .js .reveal{opacity:1;transform:none;transition:none}
  .marquee-track{animation:none}
  .hero-slide{transition:none}
  html{scroll-behavior:auto}
}

/* RESPONSIVE */
@media (max-width:960px){
  .diff-grid{grid-template-columns:repeat(2,1fr)}
  .panel,.panel-reverse{grid-template-columns:1fr;margin:44px 0}
  .panel-reverse .panel-media{order:0}
  .panel-reverse .panel-body{order:0}
  .panel-body,.panel-reverse .panel-body{margin:-40px 16px 0;box-shadow:0 20px 40px rgba(0,0,0,.12)}
}
@media (max-width:820px){
  .nav-toggle{display:flex}
  .primary-nav{
    position:fixed;inset:0 0 0 auto;width:min(82%,320px);background:#fff;
    transform:translateX(100%);transition:transform .32s ease;
    padding:84px 26px 40px;box-shadow:-10px 0 40px rgba(0,0,0,.15);
    z-index:99;overflow-y:auto;
  }
  .primary-nav.open{transform:translateX(0)}
  .primary-nav ul{flex-direction:column;align-items:flex-start;gap:22px}
  .primary-nav a{font-size:18px}
  .nav-cta{width:100%}
  body.nav-open{overflow:hidden}
  .footer-grid{grid-template-columns:1fr;text-align:center;gap:34px}
  .footer-links{align-items:center;text-align:center}
  .footer-social{justify-content:center}
}
@media (max-width:560px){
  .diff-grid{grid-template-columns:1fr}
  .difference{padding:60px 0}
  .panel-body{padding:36px 24px}
  .hero-scrim{background:linear-gradient(180deg,rgba(20,20,20,.5),rgba(20,20,20,.82))}
  .hero-tag{display:none}
  .btn{padding:13px 22px}
  .hero-actions .btn{flex:1 1 auto;text-align:center}
}