*,*::before,*::after{box-sizing:border-box}
html,body{max-width:100%;overflow-x:hidden}
:root{
  --teal:#2E9E93;
  --orange:#F0A500;
  --brick:#C0391B;
  --ink:#2A2320;
  --neutral:#F4F1EC;
  --scrim:#3B1A08;
}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:'Open Sans',system-ui,sans-serif;
  color:var(--ink);
  background:#fff;
  font-weight:400;
  line-height:1.65;
  font-size:17px;
}
img,svg,video,iframe{max-width:100%;height:auto;display:block}
h1,h2,h3{font-family:'Montserrat',sans-serif;font-weight:800;line-height:1.08;margin:0}
p{margin:0}
a{color:var(--teal);text-decoration:none}
.container{width:100%;max-width:1200px;margin:0 auto;padding:0 22px}
:focus-visible{outline:3px solid var(--teal);outline-offset:3px;border-radius:3px}

/* Buttons */
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  font-family:'Montserrat',sans-serif;font-weight:700;
  padding:14px 28px;border-radius:40px;font-size:.94rem;
  letter-spacing:.02em;cursor:pointer;border:2px solid transparent;
  transition:transform .18s ease,box-shadow .18s ease,background .18s ease,color .18s ease;
  min-height:48px;text-align:center;
}
.btn:hover{transform:translateY(-2px)}
.btn-brick{background:var(--brick);color:#fff;box-shadow:0 8px 22px rgba(192,57,27,.28)}
.btn-brick:hover{box-shadow:0 12px 30px rgba(192,57,27,.38)}
.btn-teal{background:var(--teal);color:#fff;box-shadow:0 8px 22px rgba(46,158,147,.28)}
.btn-ghost-teal{background:transparent;color:var(--teal);border-color:var(--teal)}
.btn-ghost-teal:hover{background:var(--teal);color:#fff}
.btn-ghost-light{background:rgba(255,255,255,.14);color:#fff;border-color:rgba(255,255,255,.8);backdrop-filter:blur(4px)}
.btn-ghost-light:hover{background:#fff;color:var(--brick);border-color:#fff}
.btn-block{width:100%}

/* Promo bar */
.promo{background:linear-gradient(90deg,var(--teal),var(--orange),var(--brick));text-align:center}
.promo a{display:block;color:#fff;font-weight:600;font-size:.82rem;letter-spacing:.03em;padding:9px 16px}
.promo a:hover{background:rgba(0,0,0,.08)}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);backdrop-filter:blur(8px);box-shadow:0 1px 0 rgba(42,35,32,.08);transition:box-shadow .25s ease,padding .25s ease}
.site-header.condensed{box-shadow:0 6px 24px rgba(42,35,32,.12)}
.header-inner{display:flex;align-items:center;gap:20px;padding:14px 22px;transition:padding .25s ease}
.site-header.condensed .header-inner{padding:8px 22px}
.brand img{width:150px;height:auto;transition:width .25s ease}
.site-header.condensed .brand img{width:120px}
.main-nav{display:flex;gap:26px;margin-left:auto}
.main-nav a{font-family:'Montserrat',sans-serif;font-weight:700;font-size:.82rem;letter-spacing:.04em;text-transform:uppercase;color:var(--ink);position:relative;padding:4px 0}
.main-nav a::after{content:"";position:absolute;left:0;right:100%;bottom:-2px;height:2px;background:var(--orange);transition:right .25s ease}
.main-nav a:hover{color:var(--teal)}
.main-nav a:hover::after{right:0}
.header-cta{padding:11px 22px;font-size:.8rem}
.hamburger{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:8px;margin-left:auto}
.hamburger span{width:26px;height:3px;background:var(--ink);border-radius:2px;transition:.25s}

/* Mobile menu */
.mobile-scrim{position:fixed;inset:0;background:rgba(42,35,32,.5);z-index:60}
.mobile-menu{position:fixed;top:0;right:0;bottom:0;width:min(82%,320px);background:#fff;z-index:70;padding:76px 26px 26px;display:flex;flex-direction:column;gap:6px;box-shadow:-10px 0 40px rgba(0,0,0,.2);transform:translateX(100%);transition:transform .3s ease}
.mobile-menu.open{transform:translateX(0)}
.mobile-close{position:absolute;top:16px;right:18px;font-size:2rem;line-height:1;background:none;border:none;color:var(--ink);cursor:pointer}
.mobile-menu nav{display:flex;flex-direction:column}
.mobile-menu nav a{font-family:'Montserrat',sans-serif;font-weight:700;font-size:1rem;text-transform:uppercase;letter-spacing:.03em;color:var(--ink);padding:14px 0;border-bottom:1px solid var(--neutral)}
.mobile-menu nav a:hover{color:var(--teal)}
.mobile-cta{margin-top:22px}

/* Hero */
.hero{position:relative;isolation:isolate;overflow:hidden;padding:0}
.hero-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:82% 45%;z-index:-2}
.hero-scrim{position:absolute;inset:0;z-index:-1;background:linear-gradient(100deg,rgba(59,26,8,.72) 0%,rgba(59,26,8,.38) 42%,rgba(59,26,8,.06) 68%,rgba(255,255,255,0) 100%)}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center;min-height:620px;padding-top:70px;padding-bottom:90px}
.hero-copy{color:#fff;max-width:560px;min-width:0}
.hero-eyebrow{display:inline-block;font-family:'Montserrat',sans-serif;font-weight:700;font-size:.72rem;letter-spacing:.22em;text-transform:uppercase;color:var(--orange);margin-bottom:16px}
.hero h1{font-size:clamp(2.1rem,5.2vw,3.7rem);text-shadow:0 2px 18px rgba(59,26,8,.5)}
.hero-sub{margin-top:20px;font-size:1.12rem;font-weight:400;color:#fdf4ea;max-width:480px;text-shadow:0 1px 8px rgba(59,26,8,.5)}
.hero-actions{margin-top:32px;display:flex;flex-wrap:wrap;gap:14px}
.hero-card{position:relative;justify-self:end;background:#fff;border-radius:18px;padding:16px;box-shadow:0 30px 60px rgba(59,26,8,.4);max-width:320px;transform:rotate(1.5deg);min-width:0}
.hero-card-label{padding:14px 8px 6px}
.hcl-title{font-family:'Montserrat',sans-serif;font-weight:700;font-size:.9rem;line-height:1.3;color:var(--ink)}
.hcl-link{display:inline-block;margin-top:8px;font-weight:700;color:var(--brick);font-size:.85rem}
.hero-accent{height:8px;background:linear-gradient(90deg,var(--teal),var(--orange),var(--brick));position:relative;z-index:1}

/* CSS-built e-book cover */
.ebook-cover{
  width:100%;aspect-ratio:5/6;border-radius:8px;overflow:hidden;
  background:linear-gradient(165deg,#fefaf2 0%,#fbe9cb 100%);
  display:flex;flex-direction:column;padding:24px 22px;position:relative;text-align:left;
  box-shadow:inset 0 0 0 1px rgba(192,57,27,.06);
}
.ebook-cover::after{content:"";position:absolute;right:-40px;bottom:-40px;width:150px;height:150px;border-radius:50%;background:radial-gradient(circle,rgba(240,165,0,.28),transparent 70%)}
.eb-kicker{font-family:'Montserrat',sans-serif;font-weight:700;font-size:.6rem;letter-spacing:.13em;text-transform:uppercase;color:var(--teal)}
.eb-title{font-family:'Montserrat',sans-serif;font-weight:800;font-size:1.75rem;line-height:.96;color:var(--brick);text-transform:uppercase;margin-top:10px}
.eb-blueprint{font-family:'Montserrat',sans-serif;font-weight:800;font-size:1.2rem;letter-spacing:.05em;text-transform:uppercase;color:var(--orange);margin-top:6px}
.eb-rule{display:block;width:52px;height:4px;border-radius:3px;background:linear-gradient(90deg,var(--teal),var(--orange),var(--brick));margin-top:14px}
.eb-logo{width:110px;margin-top:auto;position:relative;z-index:1}
.ebook-cover-lg .eb-title{font-size:2rem}
.ebook-cover-lg .eb-blueprint{font-size:1.35rem}
.ebook-cover-lg .eb-logo{width:126px}

/* Section base */
.section{padding:84px 0}
.section h2{font-size:clamp(1.8rem,3.8vw,2.7rem);color:var(--brick)}

/* Right place */
.rightplace{background:#fff}
.rp-head{max-width:640px;margin-bottom:44px}
.rp-head h2{color:var(--teal)}
.rp-lead{margin-top:14px;font-size:1.08rem;color:#5c534d;max-width:520px}
.rp-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.card{background:var(--neutral);border-radius:16px;padding:28px 24px;display:flex;gap:16px;align-items:flex-start;box-shadow:0 2px 0 rgba(46,158,147,.0);border:1px solid rgba(42,35,32,.04);transition:transform .22s ease,box-shadow .22s ease;min-width:0}
.card:hover{transform:translateY(-5px);box-shadow:0 18px 34px rgba(59,26,8,.12)}
.card p{font-weight:600;color:var(--ink);line-height:1.4}
.check{flex:0 0 auto;width:34px;height:34px;border-radius:50%;background:linear-gradient(135deg,var(--teal),var(--orange));color:#fff;display:grid;place-items:center;font-weight:800;font-size:1rem}

/* Coaches */
.coaches{background:var(--neutral)}
.coaches-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.coaches-media{display:flex;justify-content:center}
.coaches-logo-wrap{background:#fff;border-radius:24px;padding:48px 40px;box-shadow:0 24px 50px rgba(59,26,8,.12);position:relative}
.coaches-logo-wrap::before{content:"";position:absolute;inset:-8px;border-radius:28px;background:linear-gradient(135deg,rgba(46,158,147,.15),rgba(240,165,0,.15));z-index:-1}
.coaches-logo-wrap img{max-width:260px}
.coaches-copy{min-width:0}
.coaches-copy p{margin:20px 0 28px;font-size:1.12rem;color:#4d4540;max-width:480px}

/* Stats */
.stats{background:#fff}
.stats-head h2{color:var(--brick);text-align:center;margin-bottom:44px}
.stats-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;max-width:900px;margin:0 auto}
.stat{background:linear-gradient(150deg,var(--teal),#247a71);color:#fff;border-radius:20px;padding:44px 34px;box-shadow:0 20px 44px rgba(46,158,147,.28)}
.stat:nth-child(2){background:linear-gradient(150deg,var(--orange),#d88f00)}
.stat-num{font-family:'Montserrat',sans-serif;font-weight:800;font-size:clamp(2.6rem,7vw,4.2rem);line-height:1;display:block}
.stat-label{margin-top:12px;font-size:1.05rem;font-weight:600}
.stats-support{max-width:640px;margin:48px auto 0;text-align:center}
.stats-support p{font-size:1.18rem;font-weight:600;color:var(--ink);margin-bottom:28px}

/* Articles */
.articles{background:var(--neutral)}
.art-head{text-align:center;max-width:560px;margin:0 auto 44px}
.art-head p{margin-top:12px;color:#5c534d}
.art-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.art-card{background:#fff;border-radius:16px;overflow:hidden;box-shadow:0 6px 20px rgba(59,26,8,.08);transition:transform .22s ease,box-shadow .22s ease;padding-bottom:22px;min-width:0}
.art-card:hover{transform:translateY(-6px);box-shadow:0 22px 40px rgba(59,26,8,.15)}
.art-thumb{height:150px;background-size:cover;background-position:center}
.art-thumb-1{background:linear-gradient(135deg,var(--teal),var(--orange))}
.art-thumb-2{background:linear-gradient(135deg,var(--orange),var(--brick))}
.art-thumb-3{background:linear-gradient(135deg,var(--brick),var(--teal))}
.art-tag{display:inline-block;margin:18px 22px 0;font-family:'Montserrat',sans-serif;font-weight:700;font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;color:var(--teal)}
.art-card h3{font-size:1.08rem;margin:10px 22px 0;color:var(--ink);line-height:1.35}
.art-link{display:inline-block;margin:14px 22px 0;font-weight:700;color:var(--brick);font-size:.9rem}
.art-cta{text-align:center;margin-top:44px}

/* Blueprint */
.blueprint{background:linear-gradient(160deg,#fff 0%,var(--neutral) 100%)}
.blueprint-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:56px;align-items:center}
.bp-media{display:flex;justify-content:center}
.bp-media .ebook-cover{max-width:300px;transform:rotate(-2deg);box-shadow:0 26px 54px rgba(59,26,8,.24)}
.bp-copy{min-width:0}
.bp-eyebrow{display:inline-block;font-family:'Montserrat',sans-serif;font-weight:700;font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--orange);margin-bottom:12px}
.bp-copy h2{color:var(--brick)}
.bp-body{margin:16px 0 26px;font-size:1.1rem;color:#4d4540;max-width:460px}
.bp-form{display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:480px}
.field{display:flex;flex-direction:column;min-width:0}
.field-full{grid-column:1/-1}
.field label{font-weight:600;font-size:.85rem;margin-bottom:6px;color:var(--ink)}
.field input{padding:13px 15px;border:1.5px solid #d8d0c6;border-radius:10px;font-family:inherit;font-size:1rem;background:#fff;min-width:0}
.field input:focus{border-color:var(--teal);outline:none;box-shadow:0 0 0 3px rgba(46,158,147,.2)}
.bp-form .btn-block{grid-column:1/-1}
.bp-msg{grid-column:1/-1;color:var(--teal);font-weight:700;margin-top:4px}

/* Conversion band */
.conversion{background:var(--brick)}
.conv-inner{display:flex;align-items:center;justify-content:center;gap:34px;padding:60px 22px;color:#fff;text-align:center}
.conv-inner:hover .conv-arrow{transform:translateX(6px)}
.conv-eyebrow{display:block;font-size:1.15rem;font-weight:300;letter-spacing:.02em}
.conv-inner h2{color:#fff;font-size:clamp(1.7rem,4.2vw,2.7rem);margin-top:6px}
.conv-arrow{flex:0 0 auto;width:64px;height:64px;border-radius:50%;background:#fff;display:grid;place-items:center;transition:transform .25s ease;box-shadow:0 10px 26px rgba(0,0,0,.2)}

/* Footer */
.site-footer{background:var(--neutral);padding:48px 0 36px}
.footer-inner{display:flex;flex-direction:column;align-items:center;gap:30px;text-align:center}
.footer-trust{display:flex;align-items:center;gap:40px;flex-wrap:wrap;justify-content:center}
.footer-logo{width:130px}
.footer-badge{max-width:300px}
.footer-meta{display:flex;flex-direction:column;gap:12px;align-items:center;color:#6a615a;font-size:.88rem}
.footer-links{display:flex;gap:12px;align-items:center}
.footer-links a{color:#6a615a;font-weight:600}
.footer-links a:hover{color:var(--brick)}

/* Reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* Responsive */
@media (max-width:980px){
  .main-nav,.header-cta{display:none}
  .hamburger{display:flex}
  .hero-bg{object-position:28% 45%}
  .hero-scrim{background:linear-gradient(180deg,rgba(59,26,8,.82) 0%,rgba(59,26,8,.6) 55%,rgba(59,26,8,.42) 100%)}
  .hero-grid{grid-template-columns:1fr;min-height:auto;padding-top:56px;padding-bottom:70px}
  .hero-card{justify-self:start;margin-top:34px;transform:rotate(0);max-width:300px}
  .coaches-grid,.blueprint-grid{grid-template-columns:1fr;gap:36px}
  .coaches-media,.bp-media{order:-1}
}
@media (max-width:720px){
  .rp-grid,.art-grid{grid-template-columns:1fr}
  .stats-grid{grid-template-columns:1fr}
  .section{padding:60px 0}
  .conv-inner{flex-direction:column;gap:22px}
}
@media (max-width:400px){
  body{font-size:16px}
  .container{padding:0 16px}
  .header-inner{padding:12px 16px}
  .bp-form{grid-template-columns:1fr}
  .hero-card{max-width:100%}
}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
  .btn:hover{transform:none}
}