
Eye Care Services
Our shop has everything you need to create your completely customized glasses from conception to creation, and continued service thereafter.
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WELCOME
New York City's premiere optical shop for designer prescription eyewear
HOUSE BRANDS
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PUBLIC SERVICE ANNOUNCEMENT
We'd rather give you our full attention than half of it. Make an appointment and one of our opticians will sit with you until the frame is right — email or call to set it up.
Thank you,
— Anthony Aiden
EVERYTHING YOU NEED
THREE PILLARS · ONE SHOP · SINCE 1989

Our shop has everything you need to create your completely customized glasses from conception to creation, and continued service thereafter.
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We are continuously expanding upon our list of vendors to always bring you what's new in the world of eyewear.
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Full corrective lens evaluations, fittings, and prescription management — including scleral and specialty lenses.
READ MORE →WHAT WE DO
INSURANCE ACCEPTED
Please call to confirm we accept your plan — (212) 533-1577.
ALL SERVICES →Since 1989 we've been New York City's premiere optical shop for designer prescription glasses and sunglasses — the shop that brought high-end eyewear to the forefront of fashion and introduced the East Village to Jacques Marie Mage, Blake Kuwahara, Oliver Peoples, Tom Ford, Dita, Ic! Berlin, Barton Perreira, Bevel, and Thom Browne.
We also carry more competitively priced lines you already love — Modo, Intrigue, Ray-Ban — plus children's glasses, so there's something here for most anyone.
Our licensed opticians and stylists walk you through choosing a frame and a lens, and our board-certified optometrists handle the exam side. We stock the highest-quality lenses on the market and will happily suggest something that meets your budget. Come in for a consultation, or just come in and try the selection — the Zagat Ratings Guide named us for our "no pressure" sales. Trying on glasses is easy; unlike clothes, nothing has to come off.
ON ST. MARKS









Real customers, real frames, real shop.
FOLLOW ON INSTAGRAM →THE SHOP, ON FILM
Three minutes behind the counter — the cases, the crew, the block. Shot in the shop.
VIMEO · “ANTHONY AIDEN” — vimeo.com/74856835
Convenient Location
east village
Custom Made Glasses
handcrafted just for you
We Take Insurance
Named for our “no pressure” sales
— Zagat Ratings Guide
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[PLACEHOLDER — replace with a real Google/Yelp review]
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VISIT