:root{
  --plum:#26224A;
  --plum-deep:#1C1938;
  --orange:#F3A03C;
  --orange-deep:#E0862A;
  --periwinkle:#6B63C4;
  --canvas:#F7F5EE;
  --surface:#FFFFFF;
  --ink:#2A2740;
  --ink-soft:#55506E;
  --line:#E7E3D6;
  --shadow:0 18px 50px rgba(38,34,74,.14);
  --shadow-sm:0 8px 24px rgba(38,34,74,.10);
}

*,*::before,*::after{box-sizing:border-box;}
html,body{max-width:100%;overflow-x:hidden;}
body{
  margin:0;
  font-family:'Figtree',system-ui,-apple-system,sans-serif;
  background:var(--canvas);
  color:var(--ink);
  font-size:17px;
  line-height:1.65;
  overflow-wrap:break-word;
}
img,svg,video,iframe{max-width:100%;height:auto;display:block;}
h1,h2,h3{font-family:'Space Grotesk',sans-serif;line-height:1.08;letter-spacing:-.02em;color:var(--plum);margin:0 0 .5em;}
a{color:inherit;}
.wrap{max-width:1180px;margin:0 auto;padding:0 clamp(18px,4vw,48px);}
.center{text-align:center;}

.skip{position:absolute;left:-9999px;top:0;background:var(--plum);color:#fff;padding:10px 16px;z-index:200;}
.skip:focus{left:12px;top:12px;}

/* buttons */
.btn{
  display:inline-block;font-family:'Space Grotesk',sans-serif;font-weight:600;
  font-size:1rem;text-decoration:none;padding:.85em 1.6em;border-radius:10px;
  border:none;cursor:pointer;transition:transform .18s ease, background .18s ease, box-shadow .18s ease;
  line-height:1.2;
}
.btn:focus-visible{outline:3px solid var(--periwinkle);outline-offset:3px;}
.btn-accent{background:var(--orange);color:var(--plum-deep);box-shadow:var(--shadow-sm);}
.btn-accent:hover{background:var(--orange-deep);transform:translateY(-2px);}
.btn-plum{background:var(--plum);color:#fff;}
.btn-plum:hover{background:var(--plum-deep);transform:translateY(-2px);}
.btn-ghost{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.5);}
.btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08);}
.btn.full{width:100%;text-align:center;}

/* header */
.site-header{position:sticky;top:0;z-index:100;background:rgba(247,245,238,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);transition:padding .25s ease, box-shadow .25s ease;}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-top:14px;padding-bottom:14px;transition:padding .25s ease;}
.site-header.shrink .header-inner{padding-top:8px;padding-bottom:8px;}
.site-header.shrink{box-shadow:0 4px 20px rgba(38,34,74,.08);}
.brand img{width:auto;height:52px;transition:height .25s ease;}
.site-header.shrink .brand img{height:44px;}
.main-nav{display:flex;align-items:center;gap:clamp(14px,2.2vw,34px);}
.main-nav a{font-family:'Space Grotesk',sans-serif;font-weight:500;text-decoration:none;color:var(--ink);font-size:.98rem;}
.main-nav a:hover{color:var(--orange-deep);}
.main-nav a.nav-cta{color:var(--plum-deep);font-size:.9rem;}
.main-nav a.nav-cta:hover{color:var(--plum-deep);}
.menu-toggle{display:none;flex-direction:column;gap:5px;background:none;border:none;padding:8px;cursor:pointer;}
.menu-toggle span{width:26px;height:2.5px;background:var(--plum);border-radius:2px;transition:.25s;}
.menu-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7.5px) rotate(45deg);}
.menu-toggle[aria-expanded="true"] span:nth-child(2){opacity:0;}
.menu-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg);}

@media(max-width:900px){
  .menu-toggle{display:flex;}
  .main-nav{
    position:absolute;top:100%;left:0;right:0;background:var(--canvas);
    flex-direction:column;align-items:stretch;gap:0;padding:8px 0 16px;
    border-bottom:1px solid var(--line);box-shadow:var(--shadow-sm);
    max-height:0;overflow:hidden;transition:max-height .3s ease;
  }
  .main-nav.open{max-height:420px;}
  .main-nav a{padding:14px clamp(18px,5vw,32px);border-top:1px solid var(--line);}
  .main-nav a.nav-cta{margin:12px clamp(18px,5vw,32px) 0;text-align:center;border:none;border-radius:10px;font-size:1rem;}
}

/* HERO */
.hero{position:relative;display:grid;grid-template-columns:1fr 1fr;min-height:640px;background:var(--canvas);}
.hero-media{position:relative;overflow:hidden;}
.hero-photo{width:100%;height:100%;object-fit:cover;object-position:45% 32%;}
.hero-panel{display:flex;align-items:center;background:linear-gradient(160deg,#fbf9f2,#efece2);}
.hero-copy{padding:clamp(36px,6vw,72px);max-width:600px;}
.kicker{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:.82rem;letter-spacing:.04em;color:var(--orange-deep);margin:0 0 18px;}
.hero h1{font-size:clamp(2.3rem,4.6vw,3.6rem);font-weight:700;margin-bottom:.35em;}
.lede{font-size:clamp(1.05rem,1.4vw,1.28rem);color:var(--ink-soft);margin:0 0 28px;max-width:34ch;}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:34px;}
.hero-pull{margin:0;border-left:3px solid var(--orange);padding-left:18px;}
.hero-pull p{font-style:italic;font-size:1rem;color:var(--ink);margin:0 0 6px;}
.hero-pull cite{font-style:normal;font-size:.85rem;color:var(--ink-soft);font-weight:600;}

@media(max-width:820px){
  .hero{grid-template-columns:1fr;min-height:0;}
  .hero-media{height:62vw;max-height:460px;}
  .hero-photo{object-position:50% 26%;}
  .hero-copy{padding:clamp(30px,7vw,48px) clamp(18px,6vw,40px);}
}

/* PLUM sections */
.plum{background:var(--plum);color:#fff;}
.plum h2,.plum h3{color:#fff;}
.lede-light{color:rgba(255,255,255,.82);font-size:1.1rem;}

/* FEATURED QUOTE */
.feat-quote{padding:clamp(48px,7vw,84px) 0;}
.feat-quote-inner{display:flex;gap:clamp(24px,4vw,48px);align-items:center;flex-wrap:wrap;}
.fq-photo{width:120px;height:120px;border-radius:50%;object-fit:cover;flex-shrink:0;border:3px solid rgba(255,255,255,.15);}
.feat-quote blockquote{margin:0;flex:1;min-width:260px;}
.feat-quote blockquote p{font-family:'Space Grotesk',sans-serif;font-style:italic;font-size:clamp(1.05rem,1.6vw,1.35rem);line-height:1.45;margin:0 0 14px;color:#fff;}
.feat-quote cite{font-style:normal;color:var(--orange);font-weight:600;}

/* PROBLEM */
.problem{padding:clamp(56px,8vw,110px) 0;}
.problem-grid{display:grid;gap:clamp(30px,5vw,60px);}
.problem-head h2{font-size:clamp(1.7rem,3.2vw,2.6rem);max-width:20ch;font-weight:700;}
.problem-body{display:grid;grid-template-columns:280px 1fr;gap:clamp(28px,4vw,56px);align-items:center;}
.problem-photo{margin:0;}
.problem-photo img{width:100%;aspect-ratio:1;object-fit:cover;border-radius:20px;box-shadow:var(--shadow);}
.eyebrow-strong{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.15rem;color:var(--plum);margin:0 0 16px;}
.problem-list{list-style:none;padding:0;margin:0;display:grid;gap:14px;}
.problem-list li{position:relative;padding-left:32px;font-size:1.08rem;}
.problem-list li::before{content:"";position:absolute;left:0;top:.55em;width:14px;height:14px;background:var(--orange);border-radius:4px;transform:rotate(45deg);}
@media(max-width:640px){.problem-body{grid-template-columns:1fr;}.problem-photo img{max-width:280px;}}

/* OUTCOMES */
.outcomes{padding:clamp(20px,4vw,50px) 0 clamp(56px,8vw,110px);}
.belief{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:clamp(1.4rem,2.8vw,2.15rem);color:var(--plum);text-align:center;max-width:24ch;margin:0 auto clamp(40px,6vw,70px);line-height:1.2;}
.bento{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.card{background:var(--surface);border-radius:20px;padding:clamp(26px,3vw,38px);box-shadow:var(--shadow-sm);border:1px solid var(--line);transition:transform .25s ease, box-shadow .25s ease;}
.card:hover{transform:translateY(-6px);box-shadow:var(--shadow);}
.card-illo{width:92px;height:92px;object-fit:contain;margin-bottom:18px;}
.card-illo.tall{width:auto;height:100px;}
.card h3{font-size:1.3rem;font-weight:600;}
.card p{color:var(--ink-soft);margin:0;}
.bento-a{border-top:4px solid var(--orange);}
.bento-b{border-top:4px solid var(--periwinkle);}
.bento-c{border-top:4px solid var(--plum);}
@media(max-width:820px){.bento{grid-template-columns:1fr;max-width:460px;margin:0 auto;}}

/* VIDEO */
.video-moment{padding:clamp(56px,8vw,100px) 0;}
.video-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,64px);align-items:center;}
.video-copy h2{font-size:clamp(1.7rem,3vw,2.5rem);font-weight:700;}
.video-ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:24px;}
.video-wrap{border-radius:18px;overflow:hidden;box-shadow:var(--shadow);background:#000;aspect-ratio:9/12;max-width:360px;margin:0 auto;width:100%;}
.video-wrap video{width:100%;height:100%;object-fit:cover;}
@media(max-width:820px){.video-grid{grid-template-columns:1fr;}}

/* ABOUT */
.about{padding:clamp(56px,8vw,110px) 0;}
.about-grid{display:grid;grid-template-columns:0.85fr 1.15fr;gap:clamp(32px,5vw,64px);align-items:center;}
.about-photo{margin:0;}
.about-photo img{width:100%;border-radius:22px;object-fit:cover;object-position:45% 38%;aspect-ratio:3/4;box-shadow:var(--shadow);}
.about-copy h2{font-size:clamp(1.8rem,3.2vw,2.7rem);font-weight:700;margin-bottom:.7em;}
.about-copy p{color:var(--ink-soft);margin:0 0 1.1em;}
.belief-inline{font-family:'Space Grotesk',sans-serif;font-weight:600;color:var(--plum)!important;font-size:1.15rem;border-left:3px solid var(--orange);padding-left:18px;}
.signature{width:200px;margin:8px 0 4px;}
.credit{font-family:'Space Grotesk',sans-serif;font-weight:500;color:var(--plum)!important;font-size:.95rem;}
@media(max-width:760px){.about-grid{grid-template-columns:1fr;}.about-photo img{max-width:360px;margin:0 auto;}}

/* STATS / CREDENTIALS */
.stats{padding:clamp(50px,7vw,88px) 0;}
.stats-micro{text-align:center;color:var(--orange);font-family:'Space Grotesk',sans-serif;font-weight:500;letter-spacing:.02em;font-size:.9rem;margin:0 0 clamp(30px,4vw,48px);}
.stats-inner{display:grid;grid-template-columns:280px 1fr;gap:clamp(30px,5vw,64px);align-items:center;}
.stats-portrait{margin:0;}
.stats-portrait img{width:100%;max-width:300px;border-radius:20px;object-fit:cover;object-position:50% 40%;aspect-ratio:4/3;box-shadow:var(--shadow);border:1px solid rgba(255,255,255,.12);}
.stats-portrait figcaption{margin-top:14px;font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:.88rem;color:rgba(255,255,255,.72);}
.stats-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);}
.stat{border-left:1px solid rgba(255,255,255,.16);padding-left:22px;}
.stat-lead{border-left-color:var(--orange);}
.stat-num{display:block;font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:clamp(2.8rem,6vw,4rem);color:var(--orange);line-height:1;margin-bottom:12px;}
.stat-label{display:block;font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:clamp(1.2rem,1.9vw,1.5rem);color:var(--orange);line-height:1.1;margin-bottom:12px;}
.stat p{color:rgba(255,255,255,.85);margin:0;font-size:1rem;}
@media(max-width:860px){
  .stats-inner{grid-template-columns:1fr;justify-items:center;text-align:center;}
  .stats-portrait{text-align:center;}
  .stats-portrait img{max-width:240px;margin:0 auto;}
  .stats-grid{grid-template-columns:1fr;width:100%;max-width:420px;gap:26px;}
  .stat{border-left:none;border-top:1px solid rgba(255,255,255,.16);padding-left:0;padding-top:18px;}
  .stat-lead{border-top-color:var(--orange);}
  .stat p{margin-inline:auto;max-width:32ch;}
}

/* SECTION titles */
.section-title{font-size:clamp(1.9rem,3.4vw,2.8rem);font-weight:700;text-align:center;margin-bottom:.4em;}
.section-sub{text-align:center;color:var(--ink-soft);max-width:56ch;margin:0 auto clamp(40px,5vw,60px);font-size:1.1rem;}

/* DIFFERENTIATORS */
.differentiators{padding:clamp(56px,8vw,110px) 0;}
.diff-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:44px;}
.diff{text-align:center;}
.diff .card-illo{margin:0 auto 20px;}
.diff h3{font-size:1.25rem;font-weight:600;}
@media(max-width:820px){.diff-grid{grid-template-columns:1fr;max-width:460px;margin:34px auto 0;}}

/* PROCESS */
.process{padding:clamp(56px,8vw,110px) 0;}
.process-wrap{max-width:760px;}
.steps{list-style:none;padding:0;margin:44px 0 40px;display:grid;gap:34px;}
.step{display:flex;gap:24px;align-items:flex-start;}
.step-num{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:3.2rem;color:var(--periwinkle);line-height:.9;flex-shrink:0;width:64px;text-align:center;}
.step h3{font-size:1.35rem;font-weight:600;margin-bottom:.35em;}
.step p{color:var(--ink-soft);margin:0;}

/* TESTIMONIALS */
.testimonials{padding:clamp(56px,8vw,100px) 0;}
.stars{text-align:center;color:var(--periwinkle);font-size:1.5rem;letter-spacing:.15em;margin-bottom:20px;}
.t-featured{text-align:center;margin:0 auto clamp(44px,6vw,60px);max-width:24ch;}
.t-featured p{font-family:'Space Grotesk',sans-serif;font-style:italic;font-weight:500;font-size:clamp(1.4rem,3vw,2.1rem);color:#fff;margin:0;line-height:1.25;}
.t-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;}
.t-card{margin:0;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);border-radius:18px;padding:30px 26px;display:flex;flex-direction:column;}
.t-card img{width:72px;height:72px;border-radius:50%;object-fit:cover;margin-bottom:18px;border:2px solid rgba(255,255,255,.2);}
.t-card blockquote{margin:0 0 16px;font-style:italic;color:rgba(255,255,255,.9);font-size:.98rem;line-height:1.6;flex:1;}
.t-card figcaption{font-family:'Space Grotesk',sans-serif;font-weight:600;color:var(--orange);font-size:.95rem;}
@media(max-width:820px){.t-grid{grid-template-columns:1fr;max-width:480px;margin:0 auto;}}

/* MATRIX */
.matrix{padding:clamp(56px,8vw,110px) 0;}
.matrix-layout{display:grid;grid-template-columns:1fr auto 1fr;gap:clamp(24px,4vw,50px);align-items:center;max-width:1000px;margin:0 auto;}
.matrix-venn{margin:0;}
.matrix-venn img{width:min(360px,70vw);border-radius:16px;}
.matrix-col{display:grid;gap:34px;}
.quad h3{font-size:1.2rem;font-weight:600;margin-bottom:.35em;}
.quad p{color:var(--ink-soft);margin:0;font-size:.98rem;}
.matrix-col:first-child{text-align:right;}
.matrix-col:first-child .quad{padding-right:0;}
@media(max-width:840px){
  .matrix-layout{grid-template-columns:1fr;text-align:center;}
  .matrix-col:first-child{text-align:center;order:2;}
  .matrix-venn{order:1;justify-self:center;}
  .matrix-col:last-child{order:3;}
  .quad p{margin-inline:auto;max-width:42ch;}
}

/* MID CTA */
.mid-cta{padding:clamp(56px,8vw,100px) 0;}
.mid-cta h2{font-size:clamp(1.7rem,3.2vw,2.6rem);font-weight:700;max-width:22ch;margin:0 auto .5em;}
.mid-cta .lede-light{max-width:52ch;margin:0 auto 30px;}

/* SERVICES */
.services{padding:clamp(56px,8vw,110px) 0;}
.service-row{display:grid;grid-template-columns:0.8fr 1.2fr;gap:clamp(28px,4vw,56px);align-items:center;padding:clamp(30px,4vw,48px) 0;border-top:1px solid var(--line);}
.service-row:first-of-type{border-top:none;}
.service-illo{margin:0;}
.service-illo img{width:100%;border-radius:18px;box-shadow:var(--shadow-sm);border:1px solid var(--line);background:#fff;}
.service-index{display:inline-block;font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1rem;color:var(--orange-deep);letter-spacing:.08em;margin-bottom:8px;}
.service-copy h3{font-size:clamp(1.4rem,2.4vw,1.9rem);font-weight:700;margin-top:0;}
.service-copy p{color:var(--ink-soft);margin:0;}
.service-row.reverse .service-illo{order:2;}
.services .center{margin-top:44px;}
@media(max-width:760px){
  .service-row{grid-template-columns:1fr;}
  .service-row.reverse .service-illo{order:0;}
  .service-illo img{max-width:400px;}
}

/* GUIDE */
.guide{padding:clamp(56px,8vw,110px) 0;}
.guide-grid{display:grid;grid-template-columns:0.8fr 1.2fr;gap:clamp(32px,5vw,60px);align-items:center;}
.guide-cover img{width:100%;border-radius:18px;box-shadow:var(--shadow);}
.eyebrow-accent{font-family:'Space Grotesk',sans-serif;font-weight:700;letter-spacing:.14em;color:var(--orange-deep);font-size:.85rem;margin:0 0 12px;}
.guide-copy h2{font-size:clamp(1.7rem,3vw,2.4rem);font-weight:700;}
.guide-list{list-style:none;padding:0;margin:20px 0 30px;display:grid;gap:12px;}
.guide-list li{position:relative;padding-left:30px;color:var(--ink-soft);}
.guide-list li::before{content:"✓";position:absolute;left:0;color:var(--orange-deep);font-weight:700;}
.guide-form{display:grid;gap:16px;max-width:520px;}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:16px;}
.guide-form label{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:.9rem;color:var(--orange-deep);display:grid;gap:6px;}
.guide-form input{font-family:'Figtree',sans-serif;font-size:1rem;padding:.75em .9em;border:1.5px solid var(--line);border-radius:10px;background:#fff;color:var(--ink);}
.guide-form input:focus-visible{outline:3px solid var(--periwinkle);outline-offset:1px;border-color:var(--periwinkle);}
@media(max-width:760px){.guide-grid{grid-template-columns:1fr;}.guide-cover img{max-width:340px;}.field-row{grid-template-columns:1fr;}}

/* FOOTER */
.site-footer{background:var(--canvas);border-top:1px solid var(--line);padding:clamp(48px,6vw,72px) 0;text-align:center;}
.badges{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:clamp(20px,4vw,42px);margin-bottom:34px;}
.badges img{height:78px;width:auto;}
.footer-nav{display:flex;flex-wrap:wrap;justify-content:center;gap:clamp(18px,4vw,40px);margin-bottom:30px;}
.footer-nav a{font-family:'Space Grotesk',sans-serif;font-weight:500;text-decoration:none;color:var(--ink);}
.footer-nav a:first-child{color:var(--orange-deep);}
.footer-nav a:hover{color:var(--orange-deep);}
.footer-mark{height:56px;width:auto;margin:0 auto 20px;}
.copyright{color:var(--ink-soft);font-size:.9rem;margin:0;}

/* reveal */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease, transform .7s ease;}
.reveal.in{opacity:1;transform:none;}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none;}
  .btn,.card{transition:none;}
}