Salon Chérie Chéri — French Boutique Hair Salon, East Village NYC

The Salon

Who We Are

Bienvenue. Salon Chérie Chéri is a French boutique hair salon in the heart of the East Village — a small, curated room of glamour chic and modern minimalism, inspired by the classic Parisian salon.

From the French music to the scent of French lavender, every detail is designed to transport you. We don't just style hair — we craft beauty with intention.

Our expert stylists specialise in effortlessly chic balayage, precision haircuts, colour services and bespoke treatments tailored to your allure — whether that's a tousled French bob or a perfectly lived-in balayage.

Come in, sip a café and let us take you on a beauty journey à la française.

French-trained
In the industry since 2001
East Village, NYC

Salon interior — two styling chairs facing full-length mirrors against white brick, product shelves reflected

Salon interior — black styling chairs, mirrors, plants and a stone water fountain — 105 Avenue B — the room

Meet Our Team

Meet Our Expert Stylists

Audrey

Salon Owner & Founder · Master Stylist / Colorist

A vibrant French hairstylist trained in France and working in the industry since 2001, Audrey's craft is balayage, colour, cutting and styling. She's known for elegant, natural-looking balayage and precision haircuts that read as individual, never uniform. After time in New York she brought a touch of Parisian flair to the East Village and opened Salon Chérie Chéri — a chic, welcoming space where French style meets downtown cool.

Book with Audrey →

Kalea

Hairstylist / Colorist

Kalea moved from California to New York to pursue hairstyling with purpose. Training closely alongside the salon's owner, she mastered French technique and built a foundation in both precision and artistic expression. Meticulous by nature, she specialises in customised colour and cutting, and her warm, personable approach leaves clients feeling confident and refreshed.

Book with Kalea →

Our Services

All prices are starting prices and are not by gender. Final pricing depends on length, thickness, time and product, and varies by the stylist booked.

Back view of long straight golden-blonde balayage hair in a salon chair

01

Haircuts

Women's HaircutA Beautiful Precision and Elegant haircut. Includes shampoo, conditioner, detailing, texturizing and a blow dry. Pricing varies by stylist booked.: $110 – $160+
Men's HaircutPrecision Scissors cut or Barber cut. Includes shampoo, conditioner, detailing, texturizing, styling.: $75 – $110+
Children's Haircut (under 10)Pricing varies by stylist booked.: $70 – $85+
Bang TrimPricing varies by stylist booked.: $35 – $40+

Back view of long wavy blonde highlighted hair inside the salon

02

Color

Single ProcessRoot touch up. Includes shampoo, conditioner and no blow dry.: $120 – $140+
Single ProcessRoots to ends. Includes shampoo, conditioner and no blow dry.: $140 – $180+
Single Process Root Touch Up + Flash HighlightsRoot touch up + Highlights on your Hairline: $260 – $320+
Balayage / Highlights – Half HeadIncludes the front of the hair and top crown of your hair and blow dry. Pricing varies by stylist booked.: $200 – $280+
Balayage / Highlights – Full HeadIncludes the whole head and a blow dry. Pricing varies by stylist booked.: $240 – $340+
Gloss After Any Service Color: $50 – $70+
Double Process: Priced upon consultation
Platinum Blonde Root Touch UpA root touch up on your platinum blonde hair.: $230 – $270+
Gloss / TonerGives your hair shine, adds vibrancy, takes away brassiness.: $80 – $100+
Color Correction: Priced upon consultation

Back view of long golden-brown balayage hair with hands raised behind the head

03

Hair Styling

Includes wash / conditioner / blow out

Blow OutPricing varies by stylist booked. — the four French blow-out styles below

Tapis Rouge Sexy Curls

La Parisienne Glamorous Waves

Le Naturel Sleek and Smooth

Côte d'Azur Beachy Waves: $65 – $90+
Flat Iron / Curly IronAdded after the blow dry: $20 – $30+

Back view of long straight platinum blonde hair in a salon chair

04

Treatments

Keratin TreatmentA smoothing treatment to eliminate frizz, soften curl & reduce drying time; shiny & tangle free. (Formaldehyde-Free.) Lasts about 2–4 months. Pricing varies by stylist booked.: $320 – $400+
Intense Nourishing Hair TreatmentsNourishes the hair from root to tips; intense, deep nourishment.: $45 – $50+
Olaplex: $50 – $60+

Book Online Here

Our Work

Proud Portfolio

Long wavy blonde highlighted hair — Lived-in Highlights

Long straight golden-blonde balayage — Balayage

Long golden-brown balayage waves — Blow Out

Long straight platinum blonde hair — Platinum Blonde

Salon interior with grey chairs and bulb-lit mirrors — The Salon

Salon interior with styling chairs and full-length mirrors — The Salon

Salon interior with black styling chairs, plants and a stone water fountain — The Salon

[PLACEHOLDER — additional client before/after images to be supplied by the salon; Instagram feed can be embedded here.] See more on Instagram →

[PLACEHOLDER — client testimonials slot; none exist on the live site, none invented.]

Get In Touch

Contact Us

Opening Time

Our Hours

Monday – Thursday: 10AM – 8PM
Friday: 10AM – 7PM
Saturday: 9AM – 6PM

Find Us

105 Avenue B, New York, NY 10009

11 minutes walk from the F train — get off at 2 Av Station.
13 minutes walk from the 6 train — get off at Astor Pl Station.
15 minutes walk from the R, W — get off at 8 St-NYU Station.

Get Directions →

Need More Information?

Join the room

Hiring

Bienvenue at Salon Chérie Chéri. We are hiring hairstylists and hairstylist assistants. If you're looking for a hair home in NYC with a French vibe, send your IG handle and résumé to [email protected]. We hope to meet you soon!

Apply by Email →

The Fine Print

French Touch in East Village

Who We Are