:root{
  --clay:#C4623F;
  --teal:#2C4A50;
  --ink:#1E3438;
  --sage:#6FA26A;
  --blue:#6E9FB4;
  --cream:#F5EDE4;
  --white:#fff;
  --body:#33413F;
  --muted:#6B7A78;
}
*,*::before,*::after{box-sizing:border-box}
html,body{max-width:100%;overflow-x:hidden}
body{
  margin:0;
  font-family:"Work Sans",system-ui,sans-serif;
  font-size:17px;
  line-height:1.65;
  color:var(--body);
  background:var(--cream);
  -webkit-font-smoothing:antialiased;
}
img,svg,video,iframe{max-width:100%;height:auto}
h1,h2,h3{font-weight:800;color:var(--ink);letter-spacing:-.02em;line-height:1.08;margin:0 0 .5em}
p{overflow-wrap:break-word}
a{color:var(--clay)}
:focus-visible{outline:3px solid var(--clay);outline-offset:2px}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-9999px;top:0;background:#fff;padding:10px 16px;z-index:200}
.skip:focus{left:8px;top:8px}
.wrap{width:100%;max-width:1200px;margin:0 auto;padding:0 20px}
@media(min-width:768px){.wrap{padding:0 24px}}

.annot{font-family:"Caveat",cursive;font-size:20px;color:var(--clay);line-height:1.25;margin:0}
.annot-center{text-align:center;color:#22383e;font-size:22px}
.annot-dark{color:var(--clay);margin-top:-6px}

/* buttons */
.btn{
  display:inline-flex;align-items:center;gap:.5em;justify-content:center;
  font-weight:600;font-size:16px;text-decoration:none;
  padding:14px 22px;border-radius:10px;min-height:48px;
  transition:transform .18s ease, box-shadow .18s ease, background .18s ease;
}
.btn:hover{transform:translateY(-3px)}
.btn-clay{background:var(--clay);color:#fff;box-shadow:0 8px 20px rgba(196,98,63,.3)}
.btn-clay:hover{background:#b2552f}
.btn-sage{background:var(--sage);color:#fff;box-shadow:0 8px 18px rgba(111,162,106,.28)}
.btn-ghost{background:rgba(255,255,255,.1);color:#F1C9B5;border:1px solid rgba(255,255,255,.22)}
.btn-ghost:hover{background:rgba(255,255,255,.18);color:#fff}
.btn-sm{padding:10px 16px;min-height:42px;font-size:14.5px}
.btn-block{display:flex;width:100%}

/* top strip */
.topstrip{background:var(--clay);color:#fff;font-size:14px;text-align:center}
.topstrip p{margin:0;padding:9px 16px}
.topstrip a{color:#fff;font-weight:600}

/* header */
.site-header{position:sticky;top:0;z-index:100;background:transparent;transition:background .25s ease,box-shadow .25s ease,padding .25s ease}
.site-header.solid{background:var(--teal);box-shadow:0 6px 24px rgba(0,0,0,.22)}
.header-inner{display:flex;align-items:center;gap:16px;padding-top:14px;padding-bottom:14px;transition:padding .25s ease}
.site-header.solid .header-inner{padding-top:8px;padding-bottom:8px}
.brand{display:flex;align-items:center;text-decoration:none;flex:0 0 auto}
.brand img{width:62px;height:62px;transition:width .25s ease,height .25s ease}
.site-header.solid .brand img{width:48px;height:48px}
.brand-sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.nav-desktop{margin-left:auto;display:none;min-width:0}
.nav-desktop ul{display:flex;gap:20px;list-style:none;margin:0;padding:0;flex-wrap:wrap}
.nav-desktop a{color:#fff;text-decoration:none;font-size:15px;font-weight:500;padding:6px 0;border-bottom:2px solid transparent}
.nav-desktop a:hover{border-color:var(--clay)}
.header-cta{display:none}
@media(min-width:1080px){.nav-desktop{display:block}.header-cta{display:inline-flex;margin-left:8px}}
.burger{margin-left:auto;background:rgba(255,255,255,.12);border:0;width:48px;height:48px;border-radius:10px;display:flex;flex-direction:column;justify-content:center;align-items:center;gap:5px;cursor:pointer}
.burger span{display:block;width:22px;height:2px;background:#fff}
@media(min-width:1080px){.burger{display:none}}

/* mobile menu */
.mobile-menu{position:fixed;inset:0;z-index:150;background:var(--teal);padding:20px;display:flex;flex-direction:column;gap:14px;overflow-y:auto}
.mobile-menu[hidden]{display:none}
.mobile-menu-top{display:flex;align-items:center;justify-content:space-between}
.mobile-menu-top img{width:56px;height:56px}
.close-btn{background:none;border:0;color:#fff;font-size:38px;line-height:1;width:48px;height:48px;cursor:pointer}
.mobile-menu ul{list-style:none;margin:0;padding:0}
.mobile-menu li+li{border-top:1px solid rgba(255,255,255,.12)}
.mobile-menu a{display:block;color:#fff;text-decoration:none;font-size:20px;font-weight:600;padding:16px 4px}

/* hero */
.hero{background:var(--teal);color:#fff;padding:clamp(32px,5vw,64px) 0 clamp(72px,10vw,120px);position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;left:-12%;bottom:-45%;width:62%;padding-top:62%;border-radius:50%;background:rgba(255,255,255,.035)}
.hero-grid{display:grid;gap:clamp(48px,6vw,60px);position:relative;z-index:1}
@media(min-width:900px){.hero-grid{grid-template-columns:1.02fr .98fr;align-items:center;gap:clamp(40px,5vw,72px)}}
.hero-copy{min-width:0}
.hero h1{color:#fff;font-size:clamp(2.6rem,6vw,4.5rem);letter-spacing:-.02em;line-height:1.02;margin:0 0 18px}
.hero-sub{font-size:clamp(1.15rem,2.3vw,1.65rem);font-weight:400;color:#E7DCD2;line-height:1.35;max-width:20ch;letter-spacing:-.01em;margin-bottom:18px}
.hero-sub strong{font-weight:800;color:#fff}
@media(min-width:600px){.hero-sub{max-width:26ch}}
.series-lines{display:flex;flex-direction:column;font-family:"Caveat",cursive;font-size:23px;color:#F1C9B5;margin:0 0 28px;line-height:1.35}
.hero-ctas{display:flex;flex-direction:column;gap:12px;align-items:stretch}
@media(min-width:560px){.hero-ctas{flex-direction:row;flex-wrap:wrap;align-items:flex-start}}
.hero-ctas .btn{max-width:100%}
.usedby{margin:26px 0 0;font-size:14px;color:rgba(255,255,255,.6)}
.chips{display:flex;gap:10px;align-items:center;flex-wrap:wrap;margin:16px 0 0}
.chips-label{font-family:"Caveat",cursive;font-size:19px;color:#8FB8C7}
.chips a{width:52px;height:34px;display:inline-flex;align-items:center;justify-content:center;border-radius:999px;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.2);color:#fff;text-decoration:none;font-size:13px;font-weight:600}
.chips a:hover{background:rgba(255,255,255,.2)}

.hero-art{position:relative;min-width:0;padding-bottom:56px}
.hero-art::before{
  content:"";position:absolute;inset:14px 24px 62px 6px;border:2px solid rgba(196,98,63,.55);
  border-radius:22px;transform:rotate(2.5deg);
}
.hero-card{position:relative;background:var(--cream);border-radius:22px;padding:14px;box-shadow:0 26px 60px rgba(0,0,0,.38);transform:rotate(-1.5deg)}
.hero-card img{display:block;width:100%;border-radius:14px;object-fit:cover;object-position:52% 42%}
.annot-hero{position:absolute;right:4px;bottom:0;color:#F1C9B5;font-size:21px;text-align:right;max-width:56%}
.annot-hero svg{display:block;width:52px;margin-left:auto;color:var(--clay);transform:scaleX(-1) rotate(-8deg)}
.hero-bug{position:absolute;left:-10px;bottom:8px;width:104px;filter:drop-shadow(0 12px 20px rgba(0,0,0,.35))}
@media(max-width:600px){
  .hero-art{padding-bottom:64px}
  .hero-art::before{inset:12px 18px 70px 4px}
  .hero-bug{width:74px;left:-4px;bottom:14px}
  .annot-hero{font-size:19px;max-width:60%}
}

/* stats */
.stats{background:var(--ink);padding:clamp(56px,8vw,104px) 0;border-top:4px solid var(--clay)}
.stats-h{color:#fff;text-align:center;font-size:clamp(1.9rem,3.4vw,3rem);margin-bottom:clamp(30px,4vw,54px)}
.stat-grid{display:grid;gap:20px}
@media(min-width:768px){.stat-grid{grid-template-columns:repeat(3,1fr)}}
.stat{min-width:0;background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);border-radius:18px;padding:28px 24px 24px}
.stat-num{font-weight:800;font-size:clamp(3rem,7vw,5.5rem);color:#E08052;line-height:1;letter-spacing:-.03em}
.dots{display:flex;gap:5px;margin:14px 0 14px;flex-wrap:wrap}
.dots span{width:7px;height:7px;border-radius:50%;background:rgba(255,255,255,.18)}
.dots span.on{background:var(--sage)}
.stat p{color:#E7DCD2;margin:0 0 10px;font-size:16.5px;max-width:34ch}
.stat .annot{color:#8FB8C7;font-size:19px}

/* series */
.series{background:var(--cream);padding:clamp(64px,9vw,120px) 0;position:relative}
.series::before{content:"";position:absolute;inset:0;pointer-events:none;background-image:radial-gradient(rgba(30,52,56,.045) 1px,transparent 1px);background-size:18px 18px}
.kit-card{position:relative;background:#fff;border-radius:26px;padding:clamp(26px,4vw,52px);box-shadow:0 22px 54px rgba(30,52,56,.11);display:grid;gap:clamp(20px,3vw,40px);overflow:visible;margin-bottom:clamp(72px,10vw,116px)}
.kit-card:last-child{margin-bottom:0}
@media(min-width:900px){
  .kit-card{grid-template-columns:1.02fr .98fr;align-items:center}
  .kit-card.mirrored .kit-copy{order:2}
  .kit-card.mirrored .kit-art{order:1}
}
.kit-copy{min-width:0;position:relative;z-index:2}
.kicker{font-size:clamp(1.8rem,3.2vw,2.6rem);font-weight:800;color:var(--ink);letter-spacing:-.02em;line-height:1.05;margin:0}
.subkicker{font-size:14px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:var(--muted);margin:6px 0 16px}
.tag{display:inline-block;background:var(--sage);color:#fff;font-weight:600;font-size:14.5px;padding:7px 14px;border-radius:999px;margin:0 0 18px}
.kit-body{max-width:54ch;font-size:18px;color:var(--body);margin:0 0 26px}
.kit-annot{margin-top:16px;color:var(--sage);font-size:19px}
.kit-art{position:relative;min-width:0;z-index:1}
.kit-art img{display:block;width:100%;filter:drop-shadow(0 22px 36px rgba(30,52,56,.22))}
@media(min-width:900px){
  .kit-art img{width:120%;max-width:120%}
  .kit-card:not(.mirrored) .kit-art img{margin-right:-20%}
  .kit-card.mirrored .kit-art img{margin-left:-20%}
}
.ghost-num{position:absolute;top:-40px;right:26px;font-weight:800;font-size:clamp(4rem,11vw,9rem);color:rgba(30,52,56,.08);letter-spacing:-.05em;line-height:.8;z-index:0;pointer-events:none}
.kit-card.mirrored .ghost-num{right:auto;left:26px}

/* preview */
.preview{background:#fff;padding:clamp(56px,7vw,96px) 0}
.preview-panel{position:relative;border:2px solid var(--clay);border-radius:26px;padding:clamp(24px,4vw,50px);display:grid;gap:clamp(30px,4vw,48px);background:#fff}
@media(min-width:900px){.preview-panel{grid-template-columns:.88fr 1.12fr;align-items:center}}
.preview-copy{min-width:0}
.preview-copy h2{font-size:clamp(1.7rem,3.2vw,2.7rem);max-width:22ch}
.lead{font-size:19px;margin:0 0 24px}
.lead a{font-weight:600}
.label{font-weight:800;color:var(--ink);margin:0 0 12px;font-size:16px}
.checklist{list-style:none;margin:0 0 26px;padding:0;display:grid;gap:12px}
@media(min-width:640px){.preview-copy .checklist{grid-template-columns:1fr 1fr}}
.checklist li{position:relative;padding-left:34px;min-width:0;font-size:16.5px}
.checklist li::before{
  content:"";position:absolute;left:0;top:2px;width:22px;height:22px;border-radius:50%;
  background:var(--sage) url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'><path fill='none' stroke='%23fff' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round' d='M5 13l4.5 4.5L19 7'/></svg>") center/14px no-repeat;
}
.preview-art{position:relative;min-width:0;background:var(--cream);border-radius:20px;padding:18px 18px 92px;margin-top:26px}
.preview-collage{display:block;width:100%;filter:drop-shadow(0 20px 34px rgba(30,52,56,.2))}
.preview-thumb{position:absolute;left:18px;bottom:14px;width:132px;margin:0}
.preview-thumb img{display:block;width:100%;border-radius:12px;border:4px solid #fff;box-shadow:0 12px 26px rgba(0,0,0,.22);object-fit:cover;aspect-ratio:4/3}
.preview-thumb figcaption{font-size:18px;margin-top:2px;text-align:center}
.preview-dwight{position:absolute;right:6px;top:-34px;width:96px;filter:drop-shadow(0 10px 16px rgba(0,0,0,.18))}
@media(max-width:600px){.preview-thumb{width:104px}.preview-dwight{width:72px;top:-24px}}

/* partners */
.partners{background:var(--blue);padding:clamp(56px,8vw,100px) 0;overflow:hidden}
.partners h2{color:#16303a;text-align:center;font-size:clamp(1.9rem,3.4vw,3rem);margin-bottom:8px}
.marquee{overflow:hidden;margin-top:clamp(30px,4vw,48px);position:relative;width:100%;
  mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);}
.marquee-track{display:flex;width:max-content;animation:scroll 42s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.logo-row{display:flex;align-items:center;gap:18px;list-style:none;margin:0;padding:0 9px}
.chip{background:#fff;padding:18px 26px;border-radius:14px;display:flex;align-items:center;justify-content:center;min-width:150px;height:96px;box-shadow:0 10px 22px rgba(20,50,60,.16)}
.chip-dark{background:var(--teal)}
.chip img{max-height:56px;width:auto;object-fit:contain}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* testimonials */
.testimonials{background:var(--cream);padding:clamp(64px,9vw,120px) 0}
.testimonials h2{text-align:center;font-size:clamp(1.9rem,3.4vw,3rem);margin-bottom:4px}
.testimonials .annot-center{margin-bottom:clamp(28px,4vw,48px)}
.test-grid{display:grid;gap:20px}
@media(min-width:640px){.test-grid{grid-template-columns:1fr 1fr}}
@media(min-width:1080px){.test-grid{grid-template-columns:repeat(4,1fr)}}
.test-card{background:#fff;border-radius:20px;padding:26px 24px;box-shadow:0 14px 34px rgba(30,52,56,.08);display:flex;flex-direction:column;min-width:0;transition:transform .2s ease,box-shadow .2s ease}
.test-card:hover{transform:translateY(-4px);box-shadow:0 22px 44px rgba(30,52,56,.14)}
.stars{color:#E0A02F;margin:0 0 12px;letter-spacing:2px}
.test-card blockquote{margin:0 0 22px;font-size:16.5px;color:var(--body)}
.who{margin-top:auto;display:flex;align-items:center;gap:12px}
.who img{width:56px;height:56px;border-radius:50%;object-fit:cover;flex:0 0 auto}
.avatar-initial{width:56px;height:56px;border-radius:50%;background:var(--sage);color:#fff;font-weight:800;font-size:22px;display:flex;align-items:center;justify-content:center;flex:0 0 auto}
.who div{min-width:0}
.who strong{display:block;color:var(--ink);font-size:15.5px}
.who span{font-size:13.5px;color:var(--muted)}

/* tools */
.tools{background:#fff;padding:clamp(64px,9vw,120px) 0}
.tools-grid{display:grid;gap:clamp(40px,5vw,56px);align-items:center}
@media(min-width:900px){.tools-grid{grid-template-columns:.9fr 1.1fr}}
.tools-art{position:relative;min-width:0;padding-bottom:56px}
.tools-art .cat{display:block;width:78%;max-width:330px}
.pencil-card{position:absolute;right:0;bottom:0;width:min(46%,180px);margin:0;background:var(--cream);border-radius:16px;padding:10px;box-shadow:0 16px 34px rgba(30,52,56,.16);transform:rotate(2deg)}
.pencil-card img{display:block;width:100%;border-radius:10px;object-fit:cover;object-position:50% 50%}
.pencil-card figcaption{text-align:center;margin-top:6px;font-size:18px}
.tools-copy{min-width:0}
.tools-copy h2{font-size:clamp(1.9rem,3.4vw,3rem);max-width:18ch}
.tools-copy .checklist{max-width:34ch}
@media(max-width:899px){
  .tools-art{padding-bottom:70px}
  .pencil-card{width:min(52%,180px)}
}

/* footer */
.site-footer{background:var(--teal);color:#D6E0DF;padding:clamp(48px,7vw,84px) 0 26px}
.footer-top{display:grid;gap:32px}
@media(min-width:900px){.footer-top{grid-template-columns:1.1fr 1fr auto;align-items:start}}
.footer-brand{display:flex;gap:16px;min-width:0}
.footer-brand img{width:64px;height:64px;flex:0 0 auto}
.footer-brand p{margin:0;font-size:15px;max-width:40ch;color:rgba(255,255,255,.66)}
.footer-nav ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
@media(min-width:520px){.footer-nav ul{grid-template-columns:1fr 1fr}}
.footer-nav a{color:#fff;text-decoration:none;font-size:15px;font-weight:500}
.footer-nav a:hover{color:#E08052}
.social{list-style:none;margin:0;padding:0;display:flex;gap:10px;flex-wrap:wrap}
.social a{display:flex;align-items:center;justify-content:center;width:42px;height:42px;border-radius:10px;background:rgba(255,255,255,.08);color:#fff}
.social a:hover{background:var(--clay)}
.social svg{width:19px;height:19px}
.footer-bottom{margin-top:36px;padding-top:20px;border-top:1px solid rgba(255,255,255,.12);display:flex;flex-wrap:wrap;gap:12px 24px;align-items:center;justify-content:space-between}
.footer-bottom p{margin:0;font-size:14px;color:rgba(255,255,255,.6)}
.legal{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px 18px}
.legal a{color:rgba(255,255,255,.78);text-decoration:none;font-size:14px}
.legal a:hover{color:#E08052}

/* reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .reveal{opacity:1;transform:none}
  .marquee-track{animation:none!important}
}