:root{
  --crimson:#B02733;
  --crimson-dark:#8f1f29;
  --ink:#171717;
  --body:#2E2E2E;
  --grey:#8A8A8A;
  --surface:#F4F4F2;
  --white:#FFFFFF;
  --maxw:1200px;
  --serif:'Cormorant Garamond',Georgia,serif;
  --sans:'Raleway',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html,body{max-width:100%;overflow-x:hidden}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:var(--sans);
  font-weight:400;
  color:var(--body);
  background:var(--white);
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img,svg,video,iframe{max-width:100%;height:auto;display:block}
a{color:var(--crimson);text-decoration:none}
h1,h2,h3{color:var(--ink);line-height:1.12;margin:0;font-weight:600;overflow-wrap:break-word}
p{overflow-wrap:break-word}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}

.skip-link{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:1000}
.skip-link:focus{left:8px;top:8px}

:focus-visible{outline:2px solid var(--crimson);outline-offset:3px}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.5em;
  font-family:var(--sans);font-weight:600;font-size:.8rem;
  letter-spacing:.14em;text-transform:uppercase;
  padding:14px 26px;border:1px solid transparent;cursor:pointer;
  transition:background .25s,color .25s,border-color .25s,transform .2s;
  white-space:nowrap;
}
.btn-primary{background:var(--crimson);color:#fff}
.btn-primary:hover{background:var(--crimson-dark)}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.55)}
.btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}
.btn-brochure{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-brochure:hover{background:var(--ink);color:#fff}
.btn-lg{padding:18px 40px;font-size:.85rem}

/* ---------- Header ---------- */
.site-header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  transition:background .35s,box-shadow .35s,padding .35s;
  padding:14px 0;
}
.header-inner{
  max-width:var(--maxw);margin:0 auto;padding:0 24px;
  display:flex;align-items:center;gap:24px;
}
.brand{display:inline-flex;align-items:center}
.brand-logo{height:44px;width:auto;transition:filter .35s}
/* on transparent hero, give the crimson logo a subtle backing for legibility */
.site-header:not(.scrolled) .brand-logo{filter:drop-shadow(0 2px 8px rgba(0,0,0,.5))}

.primary-nav{margin-left:auto}
.nav-list{list-style:none;display:flex;gap:30px;margin:0;padding:0}
.nav-list>li>a{
  font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;
  font-weight:600;color:#fff;position:relative;padding:6px 0;
  transition:color .25s;text-shadow:0 1px 6px rgba(0,0,0,.4);
}
.site-header.scrolled .nav-list>li>a{color:var(--ink);text-shadow:none}
.nav-list>li>a::after{
  content:"";position:absolute;left:0;bottom:-2px;height:2px;width:0;
  background:var(--crimson);transition:width .3s;
}
.nav-list>li>a:hover::after{width:100%}
.nav-list>li>a:hover{color:var(--crimson)}
.site-header.scrolled .nav-list>li>a:hover{color:var(--crimson)}
.caret{display:inline-block;transform:rotate(90deg);font-size:.7em;margin-left:2px}

.has-dropdown{position:relative}
.dropdown{
  list-style:none;position:absolute;top:100%;left:-16px;margin:0;padding:10px 0;
  min-width:230px;background:#fff;box-shadow:0 18px 50px rgba(0,0,0,.16);
  opacity:0;visibility:hidden;transform:translateY(8px);
  transition:opacity .25s,transform .25s,visibility .25s;
}
.has-dropdown:hover .dropdown,.has-dropdown:focus-within .dropdown{
  opacity:1;visibility:visible;transform:translateY(0)
}
.dropdown li a{
  display:block;padding:11px 22px;font-size:.8rem;letter-spacing:.05em;
  text-transform:uppercase;color:var(--body);font-weight:500;
}
.dropdown li a:hover{background:var(--surface);color:var(--crimson)}

.header-cta{margin-left:6px}
.site-header:not(.scrolled) .header-cta{color:#fff;border-color:rgba(255,255,255,.6)}
.site-header:not(.scrolled) .header-cta:hover{background:#fff;color:var(--ink)}

.site-header.scrolled{
  background:rgba(255,255,255,.97);
  box-shadow:0 2px 26px rgba(0,0,0,.08);
  padding:8px 0;
}

.menu-toggle{
  display:none;flex-direction:column;gap:5px;background:none;border:none;
  cursor:pointer;padding:8px;margin-left:auto;
}
.menu-toggle span{display:block;width:26px;height:2px;background:#fff;transition:.3s}
.site-header.scrolled .menu-toggle span{background:var(--ink)}
.menu-toggle[aria-expanded="true"] span{background:var(--ink)}
.menu-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.menu-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.menu-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* ---------- Mobile menu ---------- */
.mobile-menu{
  position:fixed;inset:0;z-index:95;background:#fff;
  padding:96px 28px 40px;overflow-y:auto;
  animation:fadeIn .25s ease;
}
.mobile-menu ul{list-style:none;margin:0;padding:0}
.mobile-menu>nav>ul>li{border-bottom:1px solid #eee}
.mobile-menu a,.m-label{
  display:block;padding:16px 0;font-size:1.05rem;font-weight:600;
  letter-spacing:.06em;text-transform:uppercase;color:var(--ink);
}
.m-label{color:var(--crimson);padding-bottom:6px}
.m-group ul li a{font-size:.9rem;font-weight:400;padding:9px 0 9px 14px;color:var(--body);text-transform:none;letter-spacing:.03em}
.m-group ul{padding-bottom:10px}
.m-cta{margin-top:26px;justify-content:center;width:100%}

@keyframes fadeIn{from{opacity:0}to{opacity:1}}

/* ---------- Floating CTA ---------- */
.floating-cta{
  position:fixed;right:20px;bottom:20px;z-index:90;
  background:var(--crimson);color:#fff;font-size:.72rem;font-weight:600;
  letter-spacing:.14em;text-transform:uppercase;padding:14px 22px;
  box-shadow:0 12px 30px rgba(176,39,51,.4);
  opacity:0;visibility:hidden;transform:translateY(18px);
  transition:opacity .35s,transform .35s,visibility .35s,background .25s;
}
.floating-cta.show{opacity:1;visibility:visible;transform:translateY(0)}
.floating-cta:hover{background:var(--crimson-dark)}

/* ---------- Hero ---------- */
.hero{
  position:relative;min-height:100vh;min-height:100svh;
  display:flex;align-items:center;overflow:hidden;
}
.hero-media{position:absolute;inset:0;z-index:0}
.hero-img{width:100%;height:100%;object-fit:cover;object-position:42% 42%}
.hero-scrim{
  position:absolute;inset:0;
  background:linear-gradient(100deg,rgba(23,23,23,.86) 0%,rgba(23,23,23,.6) 40%,rgba(23,23,23,.18) 78%,rgba(23,23,23,.4) 100%);
}
.hero-content{
  position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;
  padding:0 24px;width:100%;
}
.hero-eyebrow{
  color:#fff;font-size:.8rem;letter-spacing:.4em;text-transform:uppercase;
  font-weight:400;margin:0 0 22px;opacity:.9;
}
.hero-title{
  color:#fff;font-weight:200;
  font-size:clamp(3rem,10vw,7.2rem);line-height:1;letter-spacing:-.01em;
  margin:0 0 28px;
}
.hero-title .accent{color:var(--crimson);font-weight:600}
.hero-sub{
  color:rgba(255,255,255,.85);max-width:44ch;font-size:1.1rem;
  font-weight:300;margin:0 0 36px;
}
.hero-actions{display:flex;flex-wrap:wrap;gap:16px}
.hero-confidential{
  position:absolute;bottom:26px;left:0;right:0;z-index:2;text-align:center;
  color:rgba(255,255,255,.72);font-size:.7rem;letter-spacing:.28em;
  text-transform:uppercase;text-shadow:0 1px 10px rgba(0,0,0,.55);padding:0 24px;
}
@media(max-width:600px){
  .hero-confidential{font-size:.6rem;letter-spacing:.14em;bottom:18px}
}

/* ---------- Shared section bits ---------- */
.eyebrow{
  font-size:.75rem;letter-spacing:.32em;text-transform:uppercase;
  color:var(--crimson);font-weight:600;margin:0 0 18px;
}
.section-title{
  font-weight:200;letter-spacing:-.01em;
  font-size:clamp(1.9rem,4.4vw,3.3rem);
}

/* ---------- Positioning ---------- */
.positioning{padding:110px 0 40px}
.standfirst{
  max-width:26ch;font-weight:200;font-size:clamp(1.5rem,3.4vw,2.4rem);
  line-height:1.35;color:var(--ink);
}
@media(min-width:820px){.standfirst{max-width:none;font-size:clamp(1.8rem,3.2vw,2.5rem);line-height:1.4}}

/* ---------- Shift ---------- */
.shift{padding:70px 0 120px}
.shift-grid{display:grid;gap:40px}
@media(min-width:900px){
  .shift-grid{grid-template-columns:0.9fr 1.4fr;gap:60px;align-items:start}
  .shift-head{position:sticky;top:120px}
}
.shift-head{min-width:0}
.rule-v{width:56px;height:4px;background:var(--crimson);margin-top:26px}
.shift-body{min-width:0}
.lede{font-weight:300;font-size:1.35rem;line-height:1.5;color:var(--ink);margin:0 0 34px;max-width:60ch}
.shift-cols{display:grid;gap:26px;margin-bottom:34px}
@media(min-width:640px){.shift-cols{grid-template-columns:1fr 1fr;gap:38px}}
.shift-cols p{margin:0;max-width:52ch}
.founder-lead{border-left:3px solid var(--crimson);padding-left:26px;max-width:66ch}
.founder-lead p{margin:0}

/* ---------- Quote breakers ---------- */
.quote-breaker{position:relative;overflow:hidden;padding:100px 24px}
.qb-media{
  position:absolute;inset:0;background-size:cover;background-position:center;
  opacity:.28;filter:grayscale(.2);
}
.qb-charcoal{background:var(--ink)}
.qb-crimson{background:var(--crimson)}
.qb-inner{position:relative;z-index:2;max-width:1000px;margin:0 auto;text-align:center}
.qb-text{
  font-family:var(--serif);font-style:italic;color:#fff;
  font-size:clamp(1.7rem,4.4vw,3rem);line-height:1.25;font-weight:500;
  margin:0 0 18px;
}
.qb-inner cite{
  font-style:normal;color:rgba(255,255,255,.75);
  font-size:.78rem;letter-spacing:.28em;text-transform:uppercase;
}

/* ---------- About ---------- */
.about{padding:120px 0}
.about-head{max-width:760px;margin-bottom:44px}
.about-intro{
  display:flex;gap:30px;align-items:flex-start;
  max-width:900px;margin-bottom:56px;
}
.about-mark{flex:0 0 auto;width:76px;height:auto;margin-top:6px}
.about-intro p{margin:0;font-size:1.12rem;font-weight:300;color:var(--ink)}
@media(max-width:560px){.about-intro{flex-direction:column;gap:20px}.about-mark{width:60px}}

.stat-strip{
  display:grid;grid-template-columns:repeat(2,1fr);gap:0;
  border-top:1px solid #e6e6e2;border-bottom:1px solid #e6e6e2;
  margin-bottom:70px;
}
@media(min-width:760px){.stat-strip{grid-template-columns:repeat(4,1fr)}}
.stat{padding:32px 20px;text-align:center;border-right:1px solid #e6e6e2}
.stat:nth-child(2n){border-right:none}
@media(min-width:760px){.stat{border-right:1px solid #e6e6e2}.stat:nth-child(2n){border-right:1px solid #e6e6e2}.stat:last-child{border-right:none}}
.stat-num{display:block;font-weight:200;font-size:clamp(2rem,5vw,3rem);color:var(--crimson);line-height:1}
.stat-label{display:block;margin-top:10px;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--grey);font-weight:600}

.about-cols{display:grid;gap:44px;margin-bottom:60px}
@media(min-width:820px){.about-cols{grid-template-columns:1fr 1fr;gap:64px}}
.about-block{min-width:0}
.about-block h3{font-size:1.35rem;font-weight:600;margin-bottom:16px;letter-spacing:.01em}
.about-block h3.mt{margin-top:36px}
.about-block p{max-width:56ch}
.tick-list{list-style:none;margin:18px 0 0;padding:0}
.tick-list li{position:relative;padding-left:26px;margin-bottom:12px}
.tick-list li::before{content:"";position:absolute;left:0;top:.62em;width:10px;height:2px;background:var(--crimson)}

.team-note{border-top:1px solid #e6e6e2;padding-top:44px;max-width:880px}
.team-note h3{font-size:1.35rem;font-weight:600;margin-bottom:16px}
.team-note p{max-width:80ch}

/* ---------- Services ---------- */
.services{background:var(--surface);padding:120px 0}
.services-head{max-width:720px;margin-bottom:56px}
.services-intro{margin-top:22px;font-weight:300;font-size:1.08rem;max-width:64ch}
.service-grid{display:grid;gap:24px;grid-template-columns:1fr}
@media(min-width:600px){.service-grid{grid-template-columns:1fr 1fr}}
@media(min-width:1024px){.service-grid{grid-template-columns:repeat(4,1fr)}}
.service-card{
  background:#fff;padding:38px 30px;position:relative;min-width:0;
  border-top:3px solid transparent;
  transition:transform .3s,box-shadow .3s,border-color .3s;
  display:flex;flex-direction:column;
}
.service-card:hover{transform:translateY(-8px);box-shadow:0 26px 50px rgba(23,23,23,.12);border-color:var(--crimson)}
.service-num{position:absolute;top:24px;right:26px;font-size:.8rem;font-weight:700;color:#e0e0dc;letter-spacing:.1em}
.service-icon{color:var(--crimson);width:40px;height:40px;display:block;margin-bottom:22px}
.service-icon svg{width:40px;height:40px}
.service-card h3{font-size:1.28rem;font-weight:600;margin-bottom:18px}
.service-card ul{list-style:none;margin:0 0 24px;padding:0;flex:1}
.service-card ul li{font-size:.95rem;color:var(--body);padding:9px 0;border-bottom:1px solid #eee}
.service-card ul li:last-child{border-bottom:none}
.read-more{font-size:.75rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--crimson);align-self:flex-start}
.read-more:hover{color:var(--crimson-dark)}

/* ---------- Case Studies ---------- */
.case-studies{padding:120px 0}
.cs-head{max-width:720px;margin-bottom:50px}
.accordion{border-top:1px solid #e6e6e2}
.accordion-item{border-bottom:1px solid #e6e6e2}
.accordion-header{margin:0}
.accordion-btn{
  width:100%;background:none;border:none;cursor:pointer;text-align:left;
  display:flex;align-items:center;gap:20px;padding:28px 0;
  font-family:var(--sans);color:var(--ink);
}
.acc-index{color:var(--crimson);font-weight:700;font-size:.9rem;flex:0 0 auto;letter-spacing:.06em}
.acc-title{flex:1;font-size:clamp(1.05rem,2.4vw,1.4rem);font-weight:500;line-height:1.3;min-width:0}
.accordion-btn:hover .acc-title{color:var(--crimson)}
.acc-icon{position:relative;width:20px;height:20px;flex:0 0 auto}
.acc-icon::before,.acc-icon::after{content:"";position:absolute;background:var(--crimson);transition:transform .3s,opacity .3s}
.acc-icon::before{left:0;top:9px;width:20px;height:2px}
.acc-icon::after{left:9px;top:0;width:2px;height:20px}
.accordion-item.is-open .acc-icon::after{transform:scaleY(0)}
.accordion-panel{overflow:hidden;height:0;transition:height .4s ease}
.accordion-panel-inner{padding:0 0 40px}
@media(min-width:760px){.accordion-panel-inner{padding-left:44px;padding-right:40px}}
.accordion-panel-inner p{max-width:72ch}
.cs-quote{
  margin:30px 0 0;padding:28px 30px;background:var(--surface);
  border-left:4px solid var(--crimson);
}
.cs-quote p{
  font-family:var(--serif);font-style:italic;font-size:1.25rem;line-height:1.5;
  color:var(--ink);margin:0;max-width:70ch;
}

/* ---------- Clients ---------- */
.clients{
  padding:120px 0;background:var(--surface);
  background-image:linear-gradient(135deg,rgba(0,0,0,.02) 25%,transparent 25%,transparent 50%,rgba(0,0,0,.02) 50%,rgba(0,0,0,.02) 75%,transparent 75%,transparent);
  background-size:14px 14px;
}
.clients-head{max-width:760px;margin-bottom:50px}
.logo-wall{
  list-style:none;margin:0;padding:0;display:grid;gap:1px;background:#e2e2de;
  grid-template-columns:repeat(2,1fr);border:1px solid #e2e2de;
}
@media(min-width:600px){.logo-wall{grid-template-columns:repeat(3,1fr)}}
@media(min-width:900px){.logo-wall{grid-template-columns:repeat(4,1fr)}}
.logo-wall li{
  background:#fff;display:flex;align-items:center;justify-content:center;
  padding:30px 20px;min-height:124px;
}
.logo-wall img{
  max-height:52px;width:auto;filter:grayscale(1);opacity:.68;
  transition:filter .35s,opacity .35s,transform .35s;
}
.logo-wall li:hover img{filter:grayscale(0);opacity:1;transform:scale(1.06)}

/* ---------- Brochure band ---------- */
.brochure-band{position:relative;overflow:hidden;background:var(--ink);padding:120px 24px}
.brochure-media{position:absolute;inset:0;background-size:cover;background-position:center 30%;opacity:.4}
.brochure-band::before{
  content:"";position:absolute;inset:0;z-index:1;
  background:linear-gradient(90deg,rgba(23,23,23,.94) 0%,rgba(23,23,23,.7) 45%,rgba(23,23,23,.35) 75%,rgba(23,23,23,.55) 100%);
}
.brochure-inner{
  position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;
  display:flex;align-items:center;justify-content:space-between;gap:40px;flex-wrap:wrap;
}
.brochure-eyebrow{color:rgba(255,255,255,.7);font-size:.75rem;letter-spacing:.32em;text-transform:uppercase;font-weight:600;margin:0 0 14px}
.brochure-title{color:#fff;font-weight:200;font-size:clamp(1.9rem,4.4vw,3rem)}
.brochure-title .accent{color:#e8636f;font-weight:600}

/* ---------- Contact ---------- */
.contact{padding:120px 0;background:var(--surface)}
.contact-grid{display:grid;gap:50px}
@media(min-width:880px){.contact-grid{grid-template-columns:0.85fr 1.15fr;gap:70px}}
.contact-intro{min-width:0}
.contact-lead{margin:22px 0 30px;max-width:44ch;font-weight:300;font-size:1.08rem}
.contact-details{border-top:2px solid var(--crimson);padding-top:24px}
.cd-name{font-weight:600;color:var(--ink);font-size:1.1rem;margin:0 0 8px}
.contact-details p{margin:4px 0}
.contact-details a{color:var(--body);font-weight:500}
.contact-details a:hover{color:var(--crimson)}

.contact-form-wrap{background:#fff;padding:40px 36px;box-shadow:0 20px 50px rgba(23,23,23,.06);min-width:0}
@media(max-width:520px){.contact-form-wrap{padding:28px 22px}}
.field{margin-bottom:22px}
.field label{display:block;font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;font-weight:600;color:var(--ink);margin-bottom:8px}
.req{color:var(--crimson)}
.field input,.field textarea{
  width:100%;padding:14px 16px;border:1px solid #d8d8d4;background:#fff;
  font-family:var(--sans);font-size:1rem;color:var(--body);
  transition:border-color .25s,box-shadow .25s;
}
.field textarea{resize:vertical}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--crimson);box-shadow:0 0 0 3px rgba(176,39,51,.12)}
.field input.invalid,.field textarea.invalid{border-color:var(--crimson);background:#fdf4f5}
.req-note{font-size:.82rem;color:var(--grey);margin:0 0 20px}
.form-status{margin:18px 0 0;font-size:.95rem;font-weight:500}
.form-status.ok{color:#1a7a3d}
.form-status.err{color:var(--crimson)}

/* ---------- Footer ---------- */
.site-footer{background:var(--ink);color:#cfcfcf}
.footer-inner{display:grid;gap:36px;padding-top:70px;padding-bottom:50px}
@media(min-width:820px){.footer-inner{grid-template-columns:1.4fr 1fr 1fr;align-items:start}}
.footer-logo{height:52px;width:auto}
.footer-tag{margin:20px 0 0;color:var(--grey);font-size:.9rem;letter-spacing:.02em}
.footer-nav ul{list-style:none;margin:0;padding:0}
.footer-nav li{margin-bottom:12px}
.footer-nav a,.footer-contact a{color:#cfcfcf;font-size:.85rem;letter-spacing:.1em;text-transform:uppercase;font-weight:500}
.footer-nav a:hover,.footer-contact a:hover{color:#fff}
.footer-contact p{margin:0 0 12px;font-size:.85rem;letter-spacing:.08em}
.footer-bottom{border-top:1px solid rgba(255,255,255,.08);padding:24px}
.footer-bottom p{text-align:center;color:var(--grey);font-size:.78rem;letter-spacing:.1em;margin:0}

/* ---------- Reveal animation ---------- */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

/* ---------- Responsive nav ---------- */
@media(max-width:1000px){
  .primary-nav,.header-cta{display:none}
  .menu-toggle{display:flex}
  .brand-logo{height:40px}
}
@media(max-width:480px){
  .wrap{padding:0 18px}
  .hero-actions .btn{width:100%;justify-content:center}
  .brochure-inner .btn{width:100%;justify-content:center}
}

@media(prefers-reduced-motion:reduce){
  *{scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none;transition:none}
}