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Straight answers, no pitch

What things cost, what the options actually are, and what to do about being found — written for owners who have a business to run and no interest in becoming a web expert.

Which AI crawlers actually visit small business websites? Our own data: 5,172 crawler fetches across 599 sites in 21 days. ChatGPT and Perplexity fetched none of them. How much does a small business website redesign cost? Freelancer, agency, and DIY prices for 2026 — plus the recurring costs that never appear in the quote, and how to spot a fair one. Squarespace alternatives, honestly compared Wix, Webflow, WordPress, freelancers, and done-for-you services — including the case for staying where you are. What is answer engine optimization? Why customers increasingly ask an assistant instead of scrolling results, and what decides who gets named. How to get ChatGPT to recommend your business An ordered checklist — which crawlers actually matter, what to fix first, and what does not work.

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