The American Foundation for Nutrition Consumption Advancement
Hands-free nutritional guidance and incentives designed for improving health in America
DID YOU KNOW: Americans now spend over $4 trillion per year on chronic diseases, many of which are preventable through simple lifestyle changes.
Per year. On conditions largely shaped by what ends up in the cart.
Nucona empowers people to make healthier choices with personalized nutrition recommendations built on national dietary guidelines — and rewards those choices with cash back, so better habits actually stick.
Through our own technology and direct integrations with retailers, we're improving health and well-being one healthy choice at a time.
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Scored against
The Healthy Eating Index
The federal standard for diet quality.
A single piece of software that tracks what you eat, effortlessly — and pays you back for eating better.
Nucona follows your food purchases automatically, online and in-store. No logging, no photographing meals.
Every purchase is scored against The Healthy Eating Index, the national dietary standard. Healthier shopping earns more points.
Diet quality in → points out.
After a period of consumption, your points convert directly into lottery prizes — claimed by spinning the Wheel of Fortune.
Sign up to have an exclusive one-on-one virtual meet up with the founder to learn first-hand how Nucona can support your health through our innovative technology!
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Retailers, creators, researchers, and community partners — let's build healthier habits together.
