Meet Dr. Holly Ward — 3:43
Founder of Shore Coaching, on how coaching works and who it is for.
Professional Coaching for Intentional Leaders
Through connection, inspiring and equipping others to be and do their best.
Start Your Journey1,000+ leaders coached · 20+ years · 90% by referral
You were meant for more.
Inspirational leaders don’t happen by accident. You earned your position through hard work and expertise — but were you ever actually taught how to lead, and when your days are spent on regular duties, fires, and competing priorities, where is the time to develop yourself or your team?
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Get personalized feedback on your areas of strength and growth.
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Learn actionable strategies for how to reach your vision.
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See yourself in a new way with the reflective power of coaching.
“As you find opportunities to encourage others, you will also find encouragement for yourself.”
It shouldn’t be so hard to lead.
Between back-to-back meetings, never-ending issues, and deadlines, “your time” stops being yours. As a leader, you deserve dedicated space to plan, reflect, and train.
The tools exist.
Coaching allows you the space to grow the skills you need to lead and support your team.
Founded and led by Dr. Holly Ward, Shore Coaching has served more than 1,000 clients over 20+ years. Over 90% of our clients come to us by personal referral — the greatest compliment we can imagine.
- 1,000+
- clients
- 20+
- years
- 90%
- referred
University of Georgia Bulldog 100 Honoree
What leaders say
“If you own your own business or have a high-stress position and are wanting to improve your performance, Shore Coaching will help.”
Brent Taylor, CEO — Two Eight Drilling
“Coaching? I say strong, trustworthy professional confidante! My coach pushes me to consider every angle and encourages me to put myself out there and showcase my talents and abilities, which has allowed me to discover my true potential and brought about an advancement within my organization.”
Kim Eberhardt, Director of Special Projects, Office of Vice President for Finance and Administration, UGA
“Working directly with Holly has been a truly profound and impactful professional experience.”
Michael Luthi, Director — UGA Search Group
Our Services
Most coaching agreements run 6 to 12 months, because that’s what creates lasting change. We work across for-profit and nonprofit industries, with deep specialty in higher education and sports. Whichever service you choose, we’ll define your goals, measure progress, and celebrate the growth along the way.
Book an Intro CallOne-on-one sessions plus shadowing during your real meetings. 360 feedback available if desired. Flexible scheduling and adjustable frequency, starting at one 1-hour session per month. Meet via Zoom or in person, with easy online scheduling.
Book an intro call →Build group capability with one 2-hour session per month in groups of 4–5. Interdisciplinary learning and facilitated communication. Flexible online scheduling. Meet via Zoom or in person.
Book an intro call →Alternating cadence: one 2-hour group session every other month, and one 1-hour individual session every other month. Includes both individual and group services. Easy online scheduling with flexible options. Meet via Zoom or in person.
Book an intro call →All the foundations of effective leadership and executive coaching, delivered through a higher-education lens. We encourage cross-functional and cross-divisional engagement through real relationship building, so change can take hold across the whole institution through collaboration between departments. Strengthen change-management planning, career development, and day-to-day operations. Shore Coaching has significant experience coaching at institutions of higher learning — leverage it for yours.
Book an intro call →Our coaches are certified in a range of professional assessments that inform and guide our leadership development work:
- FourSight Assessment Profile — a collaborative problem-solving system that helps people see their differences through a whole new lens. The FourSight Thinking Profile reveals how a person approaches a challenge.
- CDR 3-Dimensional Assessment Suite® — data-informed executive and leadership development coaching, with unique insight into a leader’s key strengths and development needs.
- People Skills: Behavior Style Self-Assessment — a self-scoring online assessment that measures and summarizes the strengths and challenges of an individual’s Behavior Style.
- Hogan Personality Assessments — a self-guided interpretation of individual strengths, values, and challenges; a snapshot of interpersonal performance and organizational fit, and a primer for performance improvement and behavior change.
- Navigating Conflict (Effectiveness Institute) — a skill-building workshop giving participants the awareness, tools, and skills for constructive difficult conversations. Participants build a real-world case study throughout.
Book an intro call to learn which assessments fit you and your organization.
Book an intro call →We design workshops and trainings around team-building topics including:
- Effective Communication
- Conflict Management
- Culture
Book an intro call and we’ll tailor the experience to your team.
Book an intro call →Ready to take your team to the next level? Coaches Jon Ward, Brian Bartlett, and Tom Van Dam offer personalized guidance and strategy to help you develop exceptional leaders and build a winning culture — from communication and teamwork to resilience and motivation — so you can inspire your athletes and coaching staff to their full potential.
Book an intro call →How It Works
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Discovery Call
Book a 30-minute introductory Zoom with Mary Ann Cottle or Holly Ward to talk through your needs and how we work. Afterward you’ll get a personalized plan: your focus areas, an overview of the coaching process, and flexible options for getting there. Most agreements run 6–12 months to achieve lasting impact.
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Onboarding + Kickoff
For individual coaching, we schedule your first session and start immediately on goals, action plans, and feedback — all documented in your coaching packet. For group coaching, we begin with an informational kickoff to explain the process, then group members meet with their individual coaches.
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Learn, Grow, Lead
Work with your coach to build awareness and stay accountable. Make time for your long-term development, cultivate the habits of a leader, and break the patterns holding your performance back. Your coach is reachable by email and phone, and can meet via Zoom or in person.
“Coaching done well may be the most effective intervention designed for human performance.”
If you’ve read this far, you clearly have a growth mindset — and you deserve to feel confident in your skills as a leader. A coach helps you discover your strengths, work through your challenges, and recognize how much work you’ve already put into growing, professionally and personally.
Your commitment to this work will be so rewarding.
Book an Intro Call
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