Everything Runs Through You
Your team waits for your direction. When your phone is off, something breaks. Every decision, every problem, every fire — it routes back to you. And you're exhausted.
Business Coaching & Consulting · Lisa Murphy, MBA
Operations that run without you holding them together — and margins that finally widen.
Your business is making money. But you're still the one holding it all together — and you know what happens the minute you step away. It doesn't have to stay this way.
Lisa Murphy, MBA
Executive Coach · Fractional Leader · Founder
As Seen In
- AI Journal
- Substack
- Alignable
- Gainesville Sun
- CIED GNV
Does This Sound Like You?
Successful on the Surface.
Breaking Apart Underneath.
You're doing well by most measures. You're also running on empty. And if you're honest — you know the business wouldn't hold together without you holding it.
Sales Are Up. So Why Is There Never Enough Left?
Revenue looks fine on paper. But the money coming in doesn't match what's staying. Somewhere between what you're billing and what's left at the end of the month, it's disappearing. Quietly.
You Know What's Wrong. You Can't Stop Long Enough to Fix It.
You've thought about fixing it a hundred times. Every time you get close, something pulls you back in. The business keeps demanding you. And the longer that goes on, the harder it gets.
20+Yrs Exec Leadership
Not a Coach. Not a Consultant. Both.
I've been where you are.
Here's what changed.
I've built and scaled multiple multi-six-figure businesses — but not without the sleepless nights, burnout, and frustration of juggling leadership, growth, and life. I made the mistakes. I learned the lessons. I developed the systems.
Twenty-plus years of executive leadership, 35+ years of coaching, COO roles, insurance, and international competition — I've worked inside the operation, not consulted on it from the outside. Lived experience, structured results.
"I've been inside the operation — not consulting on it from the outside. A consultant hands you a plan and leaves. I stay until it's running."
Executive Coach · Fractional Leader · Founder
Book a Free Session with Lisa →Find Your Starting Point
Start Where You Are. Build from There.
Executive Coaching
Starting at $3,250 / month
For business owners right up against the next ceiling who can't break through. Part structure, part mindset. One-on-one work that fixes both.
Apply for Coaching →FOC — Founder's Operations Council
Starting at $500 / month
For business owners building a real team and running a real operation at the same time. The whole business — not just one piece. Small group, application required.
Book a Free Session →In-House Workshops
Starting at $10,000
Lisa on-site with your team — installing the operating skills, aligning leadership, and building the controls that hold after she's gone.
Book a Free Session →Fractional Leadership
Starting at $50,000 / year
Lisa steps in as the operational driver — implementing alongside your team, not coaching from across the table. Enters below comparable fractional rates, scales with the depth your operation needs.
Book a Free Session →Not sure which is right for you?
Take the free assessment — 10 minutes, immediate insight.
The Process
How We Go From Stuck to Scaled
Book Your Solutions Session
A free 60-minute diagnostic. We identify the exact bottleneck — whether it's systems, leadership, revenue, or operations.
Design Your Custom Strategy
Together we map the operating structure, growth plan, and transformation path that fits your specific business and goals.
Implement & Scale
Lisa gets in the driver's seat — not just across the table. She installs the systems, aligns the team, and tracks the outcomes. The target: margins that widen and an operation that holds when you step back.
Community & Events
Stop Building Alone.
Every LtL community is built around one principle: structured progress over feel-good networking.
Founder's Operations Collective
FOCoL
A structured peer community for operators serious about scaling — not just talking about it. Accountability-driven. No cheerleaders.
Members Only
Members Only · Monthly Pitch Event
First Friday Fast Pitch
Practice your pitch, get real feedback, and build your network with operators and investors who show up to participate. Exclusive to FOCoL community members.
Included in FOCoL · Also Available Separately
Monday Mastery Labs
Weekly structured sessions covering the operating skills that compound — systems, leadership, sales, and strategy. Included with FOCoL membership or available as a self-paced on-demand course.
Annual Flagship Event
BBL Summit
Business Built Limitless — the 2-day virtual intensive where operators install the systems that scale businesses.
Startup Strategies Workshops — part of the LtL learning ecosystem
Client Results
Real Results. Real Clients.
From retention breakthroughs to 5× growth — here's what happens when systems meet leadership.
0%
Revenue Growth
in under 12 months
"I thought structure meant restriction. It actually gave me freedom — and a lot more money."
— Marcus · Executive Coaching Client
I know — that sounds fake. But this is exactly what I do. Marcus came in with a ceiling he couldn't break. In under 12 months, revenues grew 240%.
Wouldn't you like results so good, someone tells you they must be fake?
47% → 89% Client Retention
Within four months of applying Lisa's frameworks, my client retention jumped from 47% to 89%, and my referral rate tripled. I finally stopped selling and started serving.
Michelle
MW Jam Co. · Ocala, FL
5× Partner Growth
In 15 minutes she shared partner conversion tips I started using immediately. Since then my business has grown partnering relationships x5. Thanks Lisa!
Steven D. Schs
S3Visibility Solutions · Fort Lauderdale, FL
+65% Call Volume
My call volume increased 65% and my conversion rate improved 40% — not because I heard fewer no's, but because I processed them differently and maintained my momentum.
Michael
Sales Professional
15% → 37% Closing Ratio
My closing ratio went from 15% to 37% and my average deal size grew by 22%. I'm genuinely helping clients make better decisions. The closing happens naturally.
David
Commercial Real Estate · 5 Years
Lisa stands out as a business coach who is intelligent, grounded, and serious about delivering value. I'd recommend her to any business owner looking for meaningful guidance.
Pierre Dickson
MIS2 · Fairfax, VA
In less than 60 minutes, you listened, heard, and gave valuable steps I was able to implement immediately. What you did allowed for greater growth and business development. You are a jewel.
Pamela Hawkins
Business Owner
Got Questions
Questions We Hear Every Day.
Executive Coaching starts at $3,250/month. Group Coaching (FOC) starts at $500/month, In-House Workshops at $10,000, and Fractional Leadership at $50,000/year. Price scales with scope — person by person, not a formula.
Book a free 60-minute Solutions Session. Lisa identifies the exact bottleneck and tells you what fixing it is worth. Then you decide.
Documented client outcomes include 240% revenue growth, retention from 47% to 89%, and closing ratios doubling from 15% to 37% — driven by structure, not hype.
Founder's Operations Collective: a structured, accountability-driven peer community for operators serious about scaling. Application required.
Yes. Lisa is based in Marion County, Florida and works with service-based founders nationally.
Business Built Limitless — a 2-day virtual intensive where operators install the systems that scale businesses. Next event: July 2026.
Yes. Fractional Leadership starts at $50,000/year — Lisa steps in as the operational driver, implementing alongside your team, entering below comparable fractional rates.
New Feature
Experience Coaching In Your Pocket
Get instant access to Lisa's coaching methodology — any time, any device. Our AI coaching experience gives you strategic clarity and actionable guidance 24/7.
Try It Now — FREE →You've Built Something Real.
Let's Find Out What's Quietly Draining It.
One conversation. Lisa tells you exactly what's costing you money and time right now — and what fixing it would look like. No pitch. You decide what happens next.
No pitch. No pressure. Just clarity on what's next.
Beyond Business
Causes We Stand Behind.
Success means nothing if it isn't used to lift others. These are the causes we actively support — and we invite you to join us.
Our Own Initiative
We serve disabled veterans in Marion County, Florida through entrepreneurship, community, and purpose — because freedom earned deserves freedom supported. 50% of all LtL merchandise profits go directly here.
Donate or Shop to Support →Fighting Human Trafficking
O.U.R. operates across countries, pulling victims of human trafficking and child exploitation to safety. Their work doesn't stop at rescue — survivor aftercare and rehabilitation are central to the mission.
Donate to O.U.R. →Want to raise funds for O.U.R.? Create your own personal fundraiser page. Start a Fundraiser →
Honoring First Responders & Military
Tunnel to Towers honors first responders who gave their lives on 9/11. T2T provides mortgage-free homes to Gold Star and fallen first responder families, and builds smart homes for catastrophically injured veterans.
Donate to Tunnel to Towers →Organizations can apply to become an Approved Fundraising Partner and receive formal recognition. Learn About Partnerships →