The Macallan Manor
A Four Part Sensory Journey
We reinvented The Macallan's annual tasting as a four-room, multi-sensory journey — 20 events across 9 cities. Guests wandered a Spanish oak forest, took a double-blind taste test in a cooperage, heard tales inside a Himalayan tent, and danced to hot jazz in a speakeasy. 6,300+ people experienced The Macallan like never before.
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