Guests socializing in a forest-themed immersive event with warm amber lighting and ivy canopy

Adam Aleksander Presents

We invent
unforgettable
experiences

Storied experiences for adventurers — a new artform, 10+ years in the making.

Featured THE MACALLAN MANOR A four-part sensory journey Show me more →
6,300+guests welcomed
9cities toured
10+years of worlds
20events staged

Our Work

Fully realized worlds

Thirteen immersive productions — pop-up restaurants, enchanted forests, dark circuses and nightclub revivals. Step inside.

Guests in a forest-themed immersive space at The Macallan Manor

The Macallan Manor

A Four Part Sensory Journey

We reinvented The Macallan's annual tasting as a four-room, multi-sensory journey — 20 events across 9 cities. Guests wandered a Spanish oak forest, took a double-blind taste test in a cooperage, heard tales inside a Himalayan tent, and danced to hot jazz in a speakeasy. 6,300+ people experienced The Macallan like never before.

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Hendrick's Gin enchanted forest storefront window display at Gallery 151

Hendrick's Gin — The Enchanted Forest of Curiosities

Multi-Sensory Immersive Installation

We turned a white-wall gallery into a magical indoor forest for Hendrick's. Five tasting events, each for a different media partner, earned 57 pieces of coverage and 9.1 million impressions.

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Woman holding a plate of food at the Sabra Hummus House pop-up

Pop-Up Test Kitchen

The Sabra Hummus House

A month-long pop-up restaurant in an overhauled DC storefront — chef-designed fusions and classic favorites that let guests taste, see and experience hummus as far more than a dip.

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Female DJ at the Heineken concept club opening in Milan

Heineken — Tortona Design Week

Pop-Up Nightclub

For Heineken's 'Open Design Explorations,' we collaborated with ten top designers to build the nightclub of the future — games and interactions that kept 3,000+ guests dancing across a week-long run in Milan.

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Performer beneath a neon 'The Laundromat That Never Sleeps' sign

NBC — Dirty Disco Launderette

Popup Discotheque

We turned an ordinary Brooklyn laundromat into an underground discotheque — smoke, lasers, a funk-and-soul DJ set, quirky characters serving detergent-themed drinks, and volunteer ironing services — for hundreds of influencers and press.

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Marie Antoinette-themed dancers in period costume under confetti

CakeBoss — Marie Antoinette's Boudoir

Themed Rococo Party

With The Supper Club and TLC for 'Cake Boss,' we designed a Marie Antoinette boudoir event for guests and cameras alike. The broadcast reached 3,000,000+, with coverage from The Huffington Post, Patrick McMullen and NBC. We let them have their cake, and eat it too.

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Breakdancer performing a headstand under red and blue stage lighting

Staged Art Battle / Art Party

Staged Art Battle / Art Party

To launch Lenovo's newest tablet, we staged an Artist vs. Artist battle royale in a Williamsburg warehouse — creativity-driven games, breakdancer and beatboxer battles led by a pop-and-lock round girl. The film became the centerpiece of Lenovo's social campaign.

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Fire performer creating a fireball on a beach at night

Destination, Incentive Event

Destination, Incentive Event

With Todd Street Productions, we built an epic beach party celebrating Mexican culture and mythology. Fire, games, a balloon aerialist, paddleboard acrobats and multimedia duo Focus 3D lit up the resort beach — capped by a private concert from Gavin DeGraw.

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Stilt-walker and feathered performer at the Rhône Valley dark circus

Rhône Valley Wines — The Dark Circus

Artisan Supperclub

An underground dining experience for Rhône Valley Wines celebrating iconoclastic creators. With Dinner Lab we carried the theme across all five senses — a dark circus of mystery in a Lower East Side speakeasy, with burlesque performers and a brass band.

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Tattooed vocalist and accordion player performing at The 7 Deadly Sins

The 7 Deadly Sins

Immersive Supperclub

Part of our Les Salonnières artist-salon series: a Día de los Muertos, seven-deadly-sins destination adventure. Guests solved cryptic calls, emails and texts to unlock the meal and macabre performances. Filmed for NBC's 1st Look and written up in the Wall Street Journal.

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Live band with red congas, brass and vocalist at the Wine Enthusiast bash

Wine Enthusiast — The Red & White Bash

3-City Wine Circus

A transportable, immersive carnival with Belle Époque flair — 2,000+ winemakers, sommeliers and consumers across New York, Chicago and Houston in 2013 and 2014. Featured in the NY Post, Time Out NY, Guest of a Guest, NY Daily News, Zagat and Flavorpill.

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Man in a glittery jacket amid red lasers at Absolut AREA nightclub

Absolut Vodka — AREA

Nightclub Revival Project

We transformed the Bowery Hotel into a beautiful mess for the grand opening of Absolut and The Hole NYC's AREA nightclub exhibition — 'a party within a party that's already been destroyed.' Hundreds attended, including Calvin Klein, Jack Nicholson, Chuck Close and Jay McInerney, with national coverage from The New York Times.

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Singer on a tabletop under purple and red light at Soho House Halloween

Soho House — Garden of Earthly Delights

Halloween Event

A three-floor immersive Halloween party inspired by the 1502 painting 'The Garden of Earthly Delights' — each floor a panel: Eden, Garden of the Unreal, and Hell. Lush scenic design and 24+ interactive performers made an otherworldly universe for costumed guests.

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Roll the Tape

See it in motion

Two sound-on minutes inside the worlds we build — the party you weren't supposed to find.

Our Mission

We invent unforgettable experiences

We've created a new artform, "storied experiences for adventurers." For over 10 years, we've reimagined events and parties as innovative, unforgettable adventures. We've turned dinners into masquerades with the dead, dance parties into map-point journeys to hidden locations, and art salons into secret pool parties. We don't just create events, we build fully realized worlds for you to have the time of your life. Would you like to come?

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Our Clients

We immerse consumers in the product's story

We bridge the gap between what marketers want and what people are dying to attend. Our bespoke events immerse consumers in a product's story and take them on an adventure — because people crave the unforgettable, and that's exactly what we deliver.

  • Hendrick's Gin logo
  • The Macallan logo
  • Wine Enthusiast logo
  • Soho House New York logo
  • Sabra logo
  • NBC logo
  • Heineken logo
  • Food & Wine logo
  • Fonda Chilena logo
  • Deutsche Bank logo
  • Beaujolais Nouveau logo
  • Absolut Vodka logo
  • Red Bull logo
  • Maker's Mark logo
  • Lenovo logo

The Word on the Street

Press & praise

"If you're wondering what an evening social at Tim Burton's downtown loft might be like, this is probably as close as you'll get without sitting down to eat with Beetlejuice."
Urban Daddy logoUrban Daddy
"The process was intriguing, inspiring, fun, productive, collaborative and frankly delightful."
Maker's MarkErin Jevis, Maker's Mark Bourbon
"Adam Aleksander is the master of the NYC popup scene."
New York Post logoNY Post
"I mean that 'event coordinator' is f*cking kidding me right? He's dressed like something out of f*cking Willie Wonka's Chocolate Factory."
Barstool Sports logoBarstool Sports
"The madcap behind some of the city's most off-the-wall parties."
NBC logoNBC
"Adam Aleksander's Experiential Events are a genre all their own."
Nylon Magazine logoNylon Magazine

Our Methods

We walk our talk

Great experiences aren't made only when a brief lands — they're built year-round. We create and support community, pioneer new formats, and never stop generating ideas.

01

Creating Community

We created "The Infinity Makers", New York's immersive design community with monthly meetings to facilitate collaboration.

02

Supporting Community

We built New York's first immersive-only events listing, LifeTrotter, to promote and support immersive experiences.

03

Constant Creativity

We generate 30 ideas for every 1 we put into the world.

04

Pioneering Experiences

We make our own independent events, regularly testing new ideas.

05

Constant Research

We scour the internet and travel the world to discover unique experiences for inspiration.

06

Solid Production

Good ideas aren't enough unless produced effectively. We've honed our own system for putting brilliant into the world.

07

We Keep A Family

We work with the best designers in the city because we've fostered friendships with them for years.